Page 5 - Geelong business trends 2017_digital_Neat

BUSINESS SENTIMENT

Confidence in
the Geelong region
Overall confidence levels of What is your level of confidence in the
Geelong businesses continue to Geelong region’s business environment
grow. The proportion with high next year?
or very high confidence increased
from 31% in 2014 to 41% in
2016. In 2017, high or very high
levels of confidence represents
45% of responding businesses. 31% 37% 41% 45%
This increase coincides with the High or
Very High
proportion of respondents who
have low or very low levels of 43%
confidence, falling from 25% 44% 40% 41% Medium
in 2014, to 14% this year. This
is a very positive result, given Low or
Very Low
the major structural changes 25% 19%
currently occurring in Geelong. 19% 14%
2014 2015 2016 2017

Sales expectations
Most Geelong businesses (75%)
expect sales to increase next How do you expect sales will trend next
year relative to this year. This year compared to this year?
proportion is slightly down on
expectations in 2016 (79%),
significantly down compared to
2015 (84%), but up 4% compared
to 2014. The proportion of 71% 84% 79% 75%
businesses expecting sales to Increase
decline in 2017-2018 rose from
9% in 2016 to 12% in 2017.
No change

Decrease
14% 13%
15% 12% 12% 12%
4% 9%
2014 2015 2016 2017

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