Page 8 - Geelong business trends 2017_digital_Neat

BUSINESS PERFORMANCE

Sales performance

Compared to the previous year, how did Overall, Geelong businesses
continue to report positive sales
sales trend last year? performances, with only a slight
decrease in 2017 (69%) compared
to 2016 (70%), but higher than
in previous surveys. There was a
significant fall in the proportion
60% 66% 70% 69% of businesses this year (16%)
Increase reporting a decline in sales
compared to respondents in 2016
(23%).
No change

11%
29% 20% 7% 16% Decrease
14% 23% 16%
2014 2015 2016 2017

Profitability
Compared to the previous year, how did Most Geelong businesses report
profitability trend last year? an increase in profitability, but
the proportion has decreased
from 61% in 2017 compared
to the previous two years
(63% in 2016, 68% in 2015).
The proportion of businesses
57% 68% 63% 61% indicating a decrease in profit fell
Increase from 24% in 2016 to 21% in 2017,
although this is higher compared
to 2015 (16%). The proportion of
No change
businesses reporting no change
12% in profitability has increased
31% 16% 13% 18% Decrease slightly from 13% in 2016 to 18%
16% 24% 21% this year.
2014 2015 2016 2017

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