Page 2 - DAF Brand Communication Manual stationery + email banner

2. HOUSE STYLE ELEMENTS

2.2 DAF logo

The DAF logo is recognizable everywhere in the same way and the same style. The DAF logo is the symbol of
our organization and is the coordinating mark for our products and services.

The DAF logo is, so to speak, the carrier for our brand and the company identity. It consists of the name DAF,
strongly underlined. The illustrations on this and subsequent pages show the approved version. The DAF logo
must be used according to the guidelines in this manual, whether it is used separately or in combination with
text or names.

Besides the headquarters and branches, the DAF logo may only be used by DAF Dealers™, DAF Service
Partners™, DAF Coach & Bus Service Partners™ and DAF Service Support Points™.

The logo consists of the following inseparable elements. The elements always form a whole.

• The brand name DAF.
• An unbroken horizontal bar, equal to 2/5 of the total height of the logo. This bar runs underneath
the word DAF and is exactly the width of the word DAF. This line must never be lengthened or
made into part of a different design.
• Maintain a space on all sides of the logo which is equal to at least 1/2 the total height of the logo.
• There may be no changes to the relative size or the position of the logo elements.

1/2 x 1/2 x
vrije zone
Free zone
1/2 x
x

1/2 x
x = height of logo

1/2 x 1/2 x
1/3 x vrije zone

x

1/3 x
1/3 x
APRIL 2014 | 2.2

1/2 x 1/2 x
1/3 x vrije zone

x

1/3 x

1/3 x