Page 5 - DAF Brand Communication Manual stationery + email banner

3. STATIONERY

3.1.1 Basic points

It goes without saying that the majority of company correspondence now takes place electronically.
This doesn’t mean that traditional correspondence is completely dying out. On the contrary, in a
number of cases the use of pre-printed stationery is most necessary.

Pre-printed stationery
Examples of pre-printed stationery include: letter-headed paper (with continuation pages), business
cards, compliment slips and envelopes. For making pre-printed stationery locally, templates can be ordered
from the Facility Services department of DAF Trucks N.V. These templates comprise the design layout,
including the correct logo, typeface variants, type size and colours.

When filling in pre-printed stationery, in addition to Helvetica Neue, the Arial typeface may be used, since this is
readily available on most computers and is similar to Helvetica Neue.

Computer-generated stationery
This includes faxes, memos and internal reports (e-mails are in Chapter 6 Electronic media). The format of each
of these documents is held as a template on computer, for instance in the form of Microsoft Word templates.
Templates must not be modified or changed to suit individual tastes and are only made at the request of
DAF Marketing Communications. The typeface used here is Arial.

Some general rules
A full-colour DAF logo must appear on all stationery. Exceptions to this are computer-generated stationery,
where a black DAF logo may be used and in the case of internal use is even recommended.

On all headquarters, factory and subsidiary stationery, the addition of A PACCAR COMPANY* is used. Whether
this is in direct combination with the DAF logo depends on the application and the sender:

• If only the DAF logo is shown, as on an envelope, the DAF logo should be accompanied by
A PACCAR COMPANY.

• If in addition to the DAF logo also a name, address and telephone number can be seen,
A PACCAR COMPANY should be used as the last line in the vertical column.

* Dealerships that are not a legal part of PACCAR, may not use the additional text A PACCAR COMPANY.

APRIL 2014 | 3.1.1