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2. HOUSE STYLE ELEMENTS

2.2.1 DAF logo and background colours

The DAF logo colours are extensively covered on the previous page. In this section the applications of the DAF
logo are described with due regard for background colours.

Use of the full colour DAF logo is preferable.
The full colour DAF logo can be positioned on the following backgrounds:

• White background.
• Grey background (0-30% black).
• Transparent background.
• Light metals or metallic background (silver, aluminium, and stainless steel).

The full-colour DAF logo may not be used on any other colour background apart from those
described above.

Strive to design communication materials so that the DAF logo can appear in full colour.

See the table below for use of colours for the DAF logo in combination with different backgrounds.

Other
• If a full colour DAF logo appears on a dark background, the logo can alternatively be placed in a
self-contained white rectangular frame.
• For natural materials and materials that cannot be printed on, such as leather or rubber, use a logo in relief
(stamped or embossed).
• A logo in relief can also be used on more prestigious publications such as annual reports and important
invitations.

Colour use of DAF logo

Preference: use of full colour Alternative: Alternative:
DAF logo on a white background, Use a black DAF logo on Use a white DAF logo on
or on a background with between backgrounds of 0 - 40% black or backgrounds with 40 - 100% black
0% - 30% black. colour with the same density. or colour with the same density.

In special cases the DAF logo may be used in silver (PMS 877), for example, at exhibitions, on
merchandise and trailer livery. This requires prior approval from DAF Marketing Communications.

APRIL 2014 | 2.2.1