Page 214 - How to Be a Conscious Eater - Making Food Choices That Are Good for You
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                                 SAFE VS. SCARY

                                    INGREDIENTS




                         he swell of interest in clean labels stems from good inten-
                         tions—the pursuit of real food. Guidance to seek out foods
                    Twhose back panels don’t read like chemistry textbooks
                    has been about urging Americans to eat more wholesome whole
                    foods. Amen to that! But as convenience wins time and again
                    in our food culture, what has actually come about is a recipro-
                    cal tidal wave of “clean-label” packaged foods. They tout their
                    short lists of short-lettered ingredients. It’s great that so many
                    of us are giving a closer eye to labels and questioning whether
                    we really want to be putting Red 40 or sucralose in our bodies.
                    But there’s a risk in letting that skepticism spill into blanket
                    avoidance of ingredients that are unfamiliar sounding. Ditto
                    for blanket acceptance of ingredients that are nice sounding.
                       Here are five examples of ingredients that sound scary but
                    are actually safe, and five that sound safe but are actually scary.

                    SOUND SCARY, ACTUALLY SAFE
                    1   Ascorbic acid. Also known as vitamin C, it helps preserve
                       food’s color and flavor.
                    2  Citric acid. Found in citrus fruits and berries, it’s used to add
                       tart flavor.
                    3  Modified food starch.  Most  commonly  made  from  corn,
                       wheat, potato, or tapioca, these starches have been altered
                       to attain properties desirable in processed foods, such
                       as longer shelf life and stabilization. Usually used as a



                                  Stuff that Comes from Factories  203





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