Page 122 - Vegan Life - Issue 59 (February 2020)

New reality TV show will

test meat-eater’s appetites

John Keeble explores if this confronting show
will be an efective way of advocating

used to know some thoroughly carcasses and, over time, ate them. test of their brutality, is... they have to
loathsome people who bought tiny A new British reality show, Meat become vegetarians.
I lambs in the spring of the English the Family (which makers say will air early In a twist that fits with the incredibly
countryside. They gave them names, this year), is capitalising on that kind complicated issues of ethical eating, the
treated them as pets and watched them of idea. Dedicated meat-eaters take a show is being commission by Channel
grow. Their friends did the same. ‘food animal’ and keep it as a pet for 4 which, at the same time, is investing
When the lambs were big enough, they three weeks. When it is ‘ready’, they heavily in the vegan food industry.
swapped them with their friends, took the have to decide whether to have it killed The much acclaimed production
exchanged lambs to a butcher and had or sent to an animal sanctuary. If it is company Spun Gold TV is making the
them killed with a knife and a scream. killed, they have to cook it and eat it. series and hopes it will sell widely,
Then they took home the butchered The dreadful penalty, if they fail the including in the US. Its managing

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