Page 57 - Today's Dietitian (February 2020)
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TD: Do you foresee your model of combining food and   if I’m reshooting recipe photos from past recipes. I’ve slowly
          nutrition under one roof as the future of dietetics?  started thinking about what consumes my time and how to get
          Joseph: I absolutely think that having dietitians integrated   some of it off of my plate. What can I do more efficiently? It’s an
          into the food industry makes nutrition more accessible to the   ongoing process.
          masses and we might see more of it in the future. In general,
          people embrace personalized health care and health care that   TD: What meals do you prepare in your own kitchen, and
          is provided outside of the traditional setting. The fact is, we   what foods do you keep on hand?
          want to help people before they end up in the hospital. I think   Joseph: I love making these tacos with chickpea walnut meat.
          that’s where health care is headed—toward a model that priori-  I’ll sauté onions, garlic, zucchini, tomatoes, mushrooms,
          tizes prevention and wellness. We don’t push our dietetics ser-  chickpeas, garlic, toasted walnuts, and taco seasoning—all
          vices constantly, but it’s an inherent part of our mission.   mashed with a potato masher and served in tortillas with
                                                             homemade guacamole. There’s also this vegan lasagna on my
          TD: What’s the nutrition philosophy behind your incredibly   blog that is one of my most popular recipes and happens to be
          popular blog?                                      one of my favorite dinners. I’m a big snacker. I love crackers
          Joseph: It’s about bringing joy back to the table. Whether   and hummus, homemade muffins, and anything with nut
          working with food brands, individual clients, or customers at   butter. I also love pickles and olives and other fun acidic
          the restaurant, I want to inspire people to get to a place where   foods. And I always have dark chocolate–covered pretzels on
          they can celebrate vs restrict food. We live in a time where a   hand for dessert!
          lot of people, young and old, feel controlled by food choices in
          a way that harms their mental and physical health. I hope my   TD: What do you do for fun when you get a break from work?
          blog and social media channels can change that. I love nutri-  Joseph: I love being with my friends and scheduling breakfast
          tion and the ways in which food can fuel the body, but I also   dates to catch up. My fiancé and I love to explore new
          honor the fact that food doesn’t have to serve a nutritional pur-  restaurants, take walks, cook together, work out, and watch
          pose to be enjoyed. Food is about so much more than nutrition.  our favorite TV shows. I’m a strong believer that you have to
                                                             find time to do what you love!
          TD: Between televised cooking segments and being quoted
          in articles, you’re well known for your media work. How did   Lindsey Getz is an award-winning freelance writer based in
          you delve into that?                               Royersford, Pennsylvania.
          Joseph: I have always loved nutrition communications. I
          feel at home creating content. I started my blog purely
          because writing is a passion. That said, I grew slowly and
          organically. I didn’t make money for the first five years as a
          blogger—it was just a hobby. My advice to anyone starting
          this type of work would be to stay true to yourself, be
          patient, and stay consistent. Success is a journey.
            Don’t be afraid to pitch to brands you love. Tell them
          you’re a dietitian interested in supporting them. Many
          companies really value dietitians and their credibility.
          There’s plenty to offer as an RD beyond recipes and pretty
          photos—brands need nutrition materials, webinars, and
          articles on their website, too.

          TD: How do you balance all of this work? Do you have
          assistance?
          Joseph: To be honest, I struggle with balance like anyone
          else. That said, I’ve been working at least two jobs for as
          long as I can remember. I love to be doing multiple things
          at once—it’s in my DNA. I don’t have a perfect system,
          and sometimes I am all over the place. But I do have a set
          list of things that I need to get done each day, and I make
          sure at least those are completed. My day-to-day sched-
          ule might include bouncing around the restaurants,
          doing blog work, or meeting with clients. I do have a part-
          time assistant who helps me with scheduling and social
          media—smaller tasks—but I admittedly struggle with
          letting many tasks that I handle myself go. My assistant
          handles my entire Pinterest account, which is a big source
          for blog traffic and something that’s easy to outsource. I
          also outsource some of my food photography, particularly
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