Page 18 - All About History - Issue 18-14
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Mass Media





             FLATCAP                                                                              GIFTOFTHEGAB

             THE TRADEMARK ACCESSORY                                                              BE LOUD AND PROUD
             Thisflat,roundcaphasreceivedaboostinrecentpopularity,butduring
                                                                                                  Thephrase‘Extra!Extra!Readall
             thelate-19thcenturythehatwascommonlywornby‘newsies’andwas
                                                                                                  aboutit!’washeardyelledallover
             associatedcloselywiththeworkingclass.Thehatwascommonlywornby
                                                                                                  the streets of 19th-century America
             farmers, beggars, criminals, dockworkers and other tradesmen.
                                                                                                  into the early hours. Because there
                                                                                                  were so many poor boys looking
                                                                                                  to sell their stock, competition
                                                                                                  was fierce, so the paperboy’s voice
                                                                                                  becamehisweapon.Thenewsiewho
                                                                                                  could attract the buyers by yelling
                               THE                                                                outheadlineswouldoftenearn
                     Anatomy                                                                      enoughtoeatthatnight.
                               of


             19TH-CENTURY




          NEWSPAPERBOY








          THE HUMBLE BEGINNINGS OF MASS
          COMMUNICATION, NEW YORK, 1800s



                          COINPURSE

                          AN EMPTY PURSE EQUALS AN EMPTY STOMACH
                          Mostnewsieswereorphanswhosoldnewspapers
                          to survive. They were charged 67 cents to buy                                    NEWSPAPERS
                          100copiesandiftheysoldalloftheirpapersthey
                          wouldtypicallymakeaprofitof33cents.They                                          NEWS FOR A PENNY
                          couldn’t return their dead stock so they worked
                          diligently to sell them all in a trade that became                               The‘newsiesbreadand
                                                                                                           butter’, The New York Sun
                          knownas‘hustlingthesheets.’
                                                                                                           wasthefirstpennypaper
                                                                                                           –establishedin1833–and
              THICKCOAT                                                                                    the young workers would
                                                                                                           gather in the early hours
                                                                                                           at Newspaper Row in
              PROTECTION FROM THE OUTSIDE WORLD                                                            Manhattan to collect their
                                                                                                           stock. TheChicagoTribune
              Risingearlyandstayinguplate,newsboysweresubjectedtothe
                                                                                                           and The New York Times
              harshestweatherallyearlong,soathickcoatwasanessential
                                                                                                           alsogottheirstartinthe
              garment. The newsies didn’t go to school as it wasn’t legally
                                                                                                           mid-19th century, with
              requireduntil1919andmostdidnothaveahometoreturnto,so
                                                                                                           many Americans reading at
              formanytheirouterjacketstheyclutchedaroundthemhadto
                                                                                                           leasttwonewspapersaday
              provideenoughheattogetthemthroughthelong,coldnights.
                                                                                                           inwhatwasagoldenage
                                                                                                           for the medium.
          WELL-WORNBOOTS
          THESE BOOTS HAVE DONE A LOT OF WALKING
          Withlimitedchildlabourlawsinplace,conditionsforthenewsieswere
          tough.Oftenworkinglongintothenight,thepaperboyswouldbeon
          their feet all day, standing on street corners and travelling far from their
          neighbourhoodstotryandsellinsaloonsatnight.Manyofthesuffering
                                                                                                                                © The Art Agency
          orphans did not even possess shoes.



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