Page 21 - All About History - Issue 18-14
P. 21

Mass Media






                                                                     Breaking news
        ALIEN                                                        UNITED STATES 1948
                                                                     Shown every weeknight at
        INVASION?                                                    7.30pm, the CBS Television News
        UNITED STATES 30 OCTOBER
        1938                                                         anchored by Douglas Edwards
                                                                     was the first regularly scheduled
        Aired as a special Halloween                                 television news programme
        episode on the CBS radio                                     featuring an anchor, setting up
        network, an audio play                                       a trend that would continue
        of HG Wells’s War Of The                                     to this day. The show only
        Worlds was reported to cause                                 lasted 15 minutes, but by 1950
        mass panic when several                                      it was being shown on both
        listeners believed the alien                                 coasts of the USA. However,
        invasion tale to be true. There                              the weekly news show See It
        was also outrage from the                                    Now, presented by Edward R
        traditional media source of the                              Murrow, was perhaps the most
        newspapers, which already                                    pioneering early television
        had a grudge against radio for                               news show of all. With a
        causing it to lose advertising                               special focus on controversial
        revenue. Although the level                                  issues, its 1954 investigative
        of actual panic caused has                                   programme A Report On Senator
        been disputed, it led all radio                              Joseph McCarthy contributed to
        networks to agree to never use                               McCarthy’s political downfall
        staged newscasts in fictional                                and set a new standard for
        dramas again.                                                                           Murrow’s signature opening “This is London”
                                                                     news broadcasts.           became a famous catchphrase during WWII

              The living-room war  O Going for gold                   O Scandal in the press  Become your own  Citizen journalists
              The horrors of war  The Olympic                        US President Richard Nixon   reporter    Students witnessing
              become real for viewers  GamesinTokyo,                 resigns, largely as a result of   The age of internet   a shooting massacre
              around the world due to  Japan, are telecast           the media coverage of the   blogging begins as Open  at Virginia Tech send
              themassmediadevice  to the United                      Watergate scandal. Journalists   Diary, Livejournal and  photos and videos
              thatisthetelevision,  States.Thisis                    Bob Woodward and Carl   Blogger.com are launched.  across the world before
              as the Vietnam War  the first-ever                     Bernstein play a key role in this   Consumers can now get  TV crews can even get
              becomesthefirstwar  live broadcast to                  and the event proves the media   their news and comment  to the university, further
              reported from primarily  travelacrossthe  After the Nixon scandal   can play a large role in bringing   pieces from the traditional  demonstrating that
              through television.  Pacific Ocean.  journalism became a popular   down a president.   media or these new  people are now getting
              1960s              1964            career path for students  9 August 1974   sources.           their news from means
                                                                                           1999               other than the traditional
                                                                                                              media. 2007

        1950           1960               1970           1980             1990            2000             2010            2014
        O Enter the box                    O Aglobalbroadcast                O 1st txt msg                      O #socialmedia
          John Logie Baird                   FootageofNeil                    The first SMS text              Social networking site
          demonstrates moving                Armstrong walking on             messageissent.By                Twitter is launched
          images in 1926, but it isn’t       theMoonisbroadcast               1994 it is available            in 2006 and quickly
          until the 1950s that the           to TV sets across the            for commercial use              becomes popular.
          average American and  The TV was a culture-  world.Itattractsa93    on the Radiolinja               With over 100 million
          western European homes  altering invention  per cent share of the US  phone network. This           members by 2012, it
          havetheirownblackand               audience and is watched          invention will ultimately       is used increasingly
          white television.                  by over 125 million  The Moon landing was a   change the way people  The first text   to get instant news
          1950s                              people. 20 July 1969  global media event  communicate. 1992  message simply read   updates. 2006
                                                                                              ‘Happy Christmas’
        A coronation to                                         Alleyesonthe                             Logging on
        remember                                                president                                UNITED KINGDOM 1991
        GREAT BRITAIN 2 JUNE 1953                               UNITED STATES 1961                       The first-ever World Wide
        When Queen Elizabeth II was                             After reaping the benefits               Web site went live on 6
        crowned over a year after the death                     of his televised presidential            August 1991, developed by
        of her father, King George VI, it was                   debate with Richard Nixon                Sir Timothy John Berners-
        the first-ever televised coronation                     in 1960, the media-savvy                 Lee. This would change
        ceremony. Over 200 microphones                          Kennedy held the first                   the face of mass media
        lined the path and 750 commentators                     live TV news conference                  and that of the world at
        detailed the events in 39 different                     on 25 January. Ever since                large. Although the internet
        languages. It became the first major                    then, politicians’ conduct in            already existed, Berners-Lee’s
        international event broadcast on                        TV press conferences has                 invention made it accessible
        television with more than 20 million                    helped to make or break                  to people all over the planet
        people watching worldwide, truly                        their images in the eyes of              as a way of sharing news
                                        Queen Elizabeth II’s coronation
                                                                                                                                © Thinkstock
        ushering in the television age.   was an international media event  the media and their voters.  and information.

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