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How do you

get to the top

of the list?

Search engine optimisation (orSEO) is all about how
a website owner tries to optimise and improve the
visibility of their pages so that they feature among
Google's (or another search engine's) search results.
SEO is based upon the website's ability to be found
organicallyandalgorithmicallywithoutany
paid-for marketing support.

Conte is king!

It's all down to content on the internet, so if you
'populate'yourwebsitewith words that are
frequently used in search requests then your SEO
score will improve.
Egg recall Facebook You Tube
Britney Spears Floods
eBay Edward Cullen
President Obama craigslist
Weather Glee spoilers
North Pacific
Metad matters
Ocean
If you edit your website's metadata in formation
to also include popularly searched-for terms
fhe locat1on ofC,oogle's
data centres m the USA then you become more prominent on the web
as a whole.

the concept of web search is that we often don't Once you really dig into Google search you can Meta-tagging and
really know what we're looking for until we find start playing around with the user options, release
it. Google can help here with some tangential which are accessible right from the Google
results that you may not have considered homepage. Not only can you change the Technologies such as a the 'Canonical meta tag'
searching for. Google uses its own server-based language interface that is presented to you, but and the '}01 redirects' URL redirect tools can
software to apply different logic to the initial you can also change the native language that you improve your page ranking as they ensure that
search and find words that are related to the are searching in and that you want results internal website pages (ie inside of and beyond
initial terms. You can play with this function delivered back to you in. your homepage) all go to add towards your score.
more extensively if you use Google's Advanced You can also set the SafeSearch option to
search function or if you type 'related: URL' block pages with sexually explicit content and Don't .._f{et cross, get
where URL is the full website address that you you can even change your search format to
want to examine, as in 'related: http://www. display preferences more suited to a mobile cross-linked
howitworksdaily.com'. smartphone or PDA.
You can cross-link lessprominentpageswithinyour
total website's data stash to point to the most
important pages with the most highly searched-for
words and ph rases to increase your avera II ran king.

Use common sense
+ PR(tn)/C(tn)) There are just certain words and phrases that you
else would naturally associate with
pertaining to every subject under the
So use your commonsense, look at what
other successful sites have done and rework a few
popular ideas in your own style.

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