Page 75 - Forbes - USA (November 2019)

F O R B E S B R A N D V O I C E W I T H i S H A R E S | PA I D P R O G R A M

Your money should work for indexes like the S&P 500, Nasdaq or Bloomberg
Barclays US Aggregate Bond Index; more targeted
you—and that means not
regional indexes; or even niche indexes.
just pursuing yield but also

helping you capitalize on your ETFs can have hundreds of securities in their
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convictions in the process. reduce risk when compared with owning individual 71

stocks. There is also an opportunity to further diversify
by building a core portfolio of multiple ETFs, each I
Whether it’s setting you up for retirement or allowing of which may hold different types of securities across N
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you to support the causes you care most about, asset classes. E
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your investment strategy can help you pursue your T

w > V > ] «iÀà > > ` iÌ V> } > ð By offering investors choice, value and accessibility, W
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ETF adoption is accelerating. The 21st century began T
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To help achieve progress in an ever-changing world, with less than $100 billion in ETF assets; as of 2018, A

consider exchange-traded funds, or ETFs. An ETF is the ETF world counts $4.7 trillion globally in assets P
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that trades on an exchange (like a stock). projects that ETF assets will grow to over $12 trillion O
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by 2023. E
Keep reading to learn how ETFs have transformed
investing and how they can help you build
a better future. CHOICE

THE ETF Whatever your age, goal,
investment horizon or income,

REVOLUTION there are ETFs out there designed
to fit nearly every portfolio.

IS HERE

There are some 1,800 ETFs listed in the United
States, and iShares, BlackRock’s ETF business, offers
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5
more than 300 in the U.S. and over 800 globally,
In 2007, a legendary investor and philanthropist
representing a broad range of asset classes and
took a $1 million wager that an index fund would
geographical regions. You can curate a portfolio
outperform a collection of hedge funds over the
of ETFs that best suits you, your goals and
course of a decade. At the end of the decade, he won
your passions.
the bet. 1

With sustainable iShares ETFs, you don’t have to
We’re not suggesting placing bets. While index
separate your investment choices from your personal
investing bested hedge funds in this case, it does not
beliefs. If you are an environmentalist, you can invest
necessarily mean it will happen again. Still, the results
in companies committed to positive environmental,
of this bet are worth noting since they illustrate the
social and governance (ESG) business practices. Or
potential of index investing and ETFs.
if you’re looking to invest in the long-term forces
shaping our future, megatrend ETFs offer access to
ETFs generally seek to track an index of stocks, bonds
companies driving advances and shaping our global
or other securities. They can be broad market
economy and society.

N O V E M B E R 3 0 , 2 0 1 9 F O R B E S . C O M