Page 70 - Forbes - USA (November 2019)

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LVMH debuted with Rihanna in May, will meet En Famille 13 months ago, Frédéric Arnault pitched an idea
with similar success. “She brings a different vi- Four of Arnault’s to his father over dinner. To enhance the brand’s
five children work in
sion of fashion,” Arnault says. “For the future, it’s corners of the LVMH smartwatch for golfers, he wanted to acquire a CLOCKWISE FROM TOP LEFT: KARL LAGERFELD, MAZEN SAGGAR, KARL LAGERFELD, JEAN-FRANÇOIS ROBERT
very good for us to be connected to Millennials.” empire. Clockwise French startup, FunGolf, that had built an app
from top left:
Alexandre, Antoine, with detailed terrain data on 39,000 courses.
T looks to his five children from two from sand traps or greens. “The people in the
Frédéric and Delphine.
Players could use it to measure how far they were
o keep his brands modern, he also
M&A department thought I was crazy,” he says.
marriages, four of whom work at
LVMH: Delphine, 44; Antoine, But once he made the case to his father, says Fré-
42; Alexandre, 27; and Frédéric, déric, “He said, ‘Go for it.’”
25. His youngest child, Jean, 21, will likely join Alexandre Arnault says Bernard was quick to
the company when he finishes school, according green-light tech deals Alexandre spearheaded at
to Alexandre. the family investment vehicle, Groupe Arnault,
Shortly after he started as strategy and digi- including bets on Spotify, Slack, Airbnb, Uber
tal director at the Swiss watch brand TAG Heuer and Lyft. Then, in 2016, he persuaded LVMH

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