Page 72 - Forbes - USA (November 2019)
P. 72

So what do Arnault’s offspring say about which
                                                                                           one of them is likely to lead the company one day?
                                      CLOSING IN                                           As though reading from the same script, they all

                     LVMH STOCK HAS BEEN SOARING, MAKING ARNAULT ONE                       sidestep the question. “Our father is very young,”
                       OF THREE PEOPLE IN THE WORLD WORTH MORE THAN                        says Delphine. “He’ll work for 30 more years,” Al-
                       $100 BILLION. HE’S $4 BILLION BEHIND BILL GATES AND                 exandre says. “I don’t think he’ll ever stop,” says
                                LAGS JEFF BEZOS BY JUST $8 BILLION.
                                                                                           Antoine, head of LVMH corporate communica-
                     $300                                                                  tions and chief of Berluti. “This is not a topic we
      68                                                                                   think about,” Frédéric says. “We hope he is going
                                                                                           to stay as long as possible in this role.”
                      250
                                   LVMH                                                       “People  ask  me  all  the  time,”  says  Arnault.
       L T                         S&P 500                                                 “What is most important for the group is we find
       U
       A              200                                                                  the best, and we’ll see if it’s in the family or out-
       N                                                                                   side the family.” How long will he work? “I have
       R
       A                                                                                   no end decided.”

       D               150                                                                    Though he won’t say which of his children he is
       R
       A                                                                                   most likely to promote, he is eager to talk about
       N                                                                                   their talents. He shows off a video on his iPhone
       R
       E               100                                                                 11 of Frédéric playing a Liszt sonata in prepara-
       B
                                                                                           tion for a concert he will give at a music festival
       —
                                                                                           outside Paris together with his mother. Canadi-
       E
       L               50
       I                                                                                   an-born pianist Hélène Mercier-Arnault, 59, per-
       F               12/31/15     01/06/17      01/05/18     01/04/19   10/18/19
       O         SOURCE: FACTSET.                                                          forms regularly as a soloist and chamber musi-
       R                                                                                   cian.  “Like  a  professional,”  Arnault  says  about
       P                                 NET WORTHS
                                                                                           Frédéric’s skill. “I’m not playing like that.”
                                                             131                              As for sibling rivalry, Arnault and his children
                     BERNARD ARNAULT
                                                                                           paint a portrait of family harmony. The siblings
                        JEFF BEZOS
                                                112                        110
                        BILL GATES                                            106          often gather for Saturday lunch with their par-
                                                                        102      $100
                                                                 97               BIL      ents, and they all spend some of August at the
                                                   90
                                      86                                                   Arnault  compound  in  Saint-Tropez.  Only  Fré-
                        75         73        72            76                              déric admits that discord surfaces on the tennis
                                                                                           court. “It can get quite tense,” he says. “Our father
                                                                                  $50      is very competitive. He doesn’t like losing. This is
                     45                                                           BIL
                               42                                                          something he’s transmitted to us.” No one close to
                  34
                                                                                           the family will make an on-the-record prediction
                                                                                           about succession. But one longtime observer says
                                                                                           that when Arnault finally steps down “It will be
                  03/2016       03/2017      03/2018       03/2018       10/2019           Game of Thrones.”
                                                                                              Arnault sees the future playing out quite differ-
                                                                                           ently, convinced that his tight-knit family’s con-
              to  pay  $719  million  for  an  80%  stake  in  the                         trol will give LVMH an edge for years to come. In
              121-year-old German luggage maker Rimowa, fa-                                his own mind, he’s going up against not only his
              vored by A-listers like David Beckham and Ange-                              competitors in the luxury sector but also global
              lina Jolie. At Rimowa, Alexandre later led prod-                             giants. He calls Microsoft a “beautiful company”
              uct  collaborations  with  au  courant  brands  like                         but notes that Gates has held onto only a small
              the American skateboarding line Supreme.                                     number of shares. “Long-term he won’t be there,”
                 Delphine,  meanwhile,  leads  the  six-year-old                           he muses.
              LVMH Young Fashion Designer Prize, awarded                                      Before proclaiming his vision for his conglom-
              each year to one designer chosen from thousands                              erate, he catches himself. “In a way, I should not
              of  applicants.  Louis  Vuitton’s  Virgil  Abloh  was                        say  that,  because  you  may  think  I  am  preten-
              a finalist for the 2015 prize (he had interned at                            tious,” he says. But then he lets loose: “[LVMH]
              Fendi in 2009 with his friend Kanye West). And                               is  a  French  monument.  Because  it  represents
              LVMH has launched an accelerator program for                                 France  all  over  the  world.  People  know  better
              up to 50 promising startups in the luxury goods                              the name of Louis Vuitton, Christian Dior, Dom
              sector at Paris’ Station F, the brainchild of French                         Pérignon, Cheval Blanc, than anything else. May-
              billionaire Xavier Niel, who also happens to be                              be they know also Napoleon? General de Gaulle?
              Delphine’s  long-term  partner  and  the  father  of                         We think it’s important that this group, for the
              the couple’s two children.                                                   long term, is controlled by a French family.”


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