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180 C OMMUNICA TION SKILLS
Effective communication
GOOD COMMUNICATION SENDS THE RIGHT MESSAGE.
To communicate means to exchange ideas and information with others.
Communicating effectively means exchanging ideas and information
with others in such a way that they understand precisely what is meant.
Everyday communication
Communicating effectively isn’t just Sending an invitation
about writing an A-grade essay. People
need to pass on information in many Giving a friend advice
different scenarios every day. Most
communication has a desired effect: Making a complaint
for example, to give the recipient
information or to persuade them to Giving travel directions
do something.
Selling an item on the Internet
Good communication
skills can help in many Auditioning for a play
different situations.
Getting the message
Bad communication will not have the
desired effect. For example, an unclear Please join me to
recipe will produce an inedible cake,
a lackluster political speech will lose celebrate my birthday on
votes, and an incomplete party
invitation will confuse the intended This version gives
guests, who may fail to show up. precise details about Saturday, July 14,
the time and location.
at 7:00 p.m.
This invitation does not specify what
time or where the party is taking place.
My address is
44 Culver Street, Eureka, CA 95501.
I’m having a party next Saturday.
It would be great to see you The dress code is formal.
there. Remember to dress up.
The term dress up is vague The exact dress
and could refer to costumes code is specified.
or formal attire.

