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180       C OMMUNICA TION SKILLS



        Effective communication



        GOOD COMMUNICATION SENDS THE RIGHT MESSAGE.

        To communicate means to exchange ideas and information with others.
        Communicating effectively means exchanging ideas and information
        with others in such a way that they understand precisely what is meant.



        Everyday communication
        Communicating effectively isn’t just                           Sending an invitation
        about writing an A-grade essay. People
        need to pass on information in many            Giving a friend advice
        different scenarios every day. Most
        communication has a desired effect:   Making a complaint
        for example, to give the recipient
        information or to persuade them to                  Giving travel directions
        do something.

                                              Selling an item on the Internet
                  Good communication
                  skills can help in many               Auditioning for a play
                  different situations.




        Getting the message
        Bad communication will not have the
        desired effect. For example, an unclear                          Please join me to
        recipe will produce an inedible cake,
        a lackluster political speech will lose                     celebrate my birthday on
        votes, and an incomplete party
        invitation will confuse the intended   This version gives
        guests, who may fail to show up.  precise details about   Saturday, July 14,
                                         the time and location.
                                                                      at 7:00 p.m.
            This invitation does not specify what
            time or where the party is taking place.
                                                                          My address is
                                                              44 Culver Street, Eureka, CA 95501.
           I’m having a party next Saturday.
           It would be great to see you                               The dress code is formal.
           there. Remember to dress up.


             The term dress up is vague                                                The exact dress
             and could refer to costumes                                               code is specified.
             or formal attire.
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