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                                                            EFFE CTIVE  C OMMUNICA TION



        Sending the right message
        In order to send clear and effective messages,              Tone
        it’s important to consider various factors.                Picking the right tone is important. Tone refers
                                                                   to the mood or feeling of a text. For example, a
                                                                   party invitation should be enthusiastic, an
                                                                   advice column should be sympathetic, and a
                                                                   business letter should be formal and serious.

                 LET’S PARTY!
                           Don’t miss the
                     celebration of the year on
                                                                   Language
           Saturday, July 14, at 7:00 p.m.                         Effective communication should be written
                                                                   using appropriate language. The choice of
                                                                   vocabulary and sentence structures will help
                        There will be food,                        to communicate the right message.
                    dancing, fireworks, magic,
                      and much, much more.


                           My address is                           Layout
            44 Culver Street, Eureka, CA 95501.                    The font size and color, the arrangement of
                                                                   text on the page, and the use of images can
                                                                   simplify a message or draw attention to pieces
                                                                   information. The layout of some forms of
                                                                   communication, such as newspaper articles
                                                                   and letters, follows specific conventions.
                             HOW TO GET HERE



          Method
          It’s important to pick the right method of
          communication, such as an e-mail, newspaper article,              This sounds fun…
          or leaflet. People also communicate verbally in a
          debate or by giving a speech. Nonverbal methods
          of communication, such as body language and eye
          contact, should also be considered.

                                                                           Purpose
                                                                           All communication has a
          Audience                                                         purpose. This is the effect that
          A message needs to be tailored to its                            the message should have on the
          audience. For example, a piece of writing for                    audience. For example, it may
          young children may use simple and fun                            be to encourage them to go to a
          language, while an adult audience will                           party, to give them advice, or to
          understand more complicated vocabulary.                          pass on news.
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