Page 197 - (DK) Help Your Kids with Language Arts
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LA Y OUT AND PRE S ENT A TIONAL FEA TURE S
REAL W OR L D
Effective images
• When analyzing the layout of a piece, don’t just
Charity advertisements often identify the features—explain why they are effective.
show images of the people
or animals that they want
to help. These are effective
because they make the issue
more real for the audience, Photographs and graphics
and let them imagine the Images can be used for effect or to give more
positive effect that their information. For example, an advertisement
money would have for for a hair product might show a picture of a model
the cause. with extremely glossy hair to persuade the
audience to buy a new shampoo. A newspaper
report about a terrible flood might show a
photograph of the affected area to demonstrate
SIGHTINGS SURGE exactly what has happened. Graphs and
diagrams are used to make complicated
topics or statistics clear.
Caption
Photographs and diagrams are usually
accompanied by a short sentence that
explains what the image is about. This
is called a caption.
Ghosts UFOs Zombies Vampires Witches
The most common supernatural
sightings are of ghosts.
Subheading
Zombie was movie extra Subheadings are used to break up a long text into
shorter chunks, so that it’s easier to read. They
Most of the sightings are easily and quickly
also summarize the content of the next paragraph,
explained. In 2011, a reported zombie sighting
which helps the reader find the section they’re
turned out to be a movie extra taking his lunch interested in reading.
break. Another caller raised the alarm after seeing
something suspicious floating in the air on a
Saturday night: “I saw a big, orange, glowing
sphere rising from the ground.” The sighting Pull quote
turned out to be a Chinese lantern.
Newspaper and magazine articles often include
quotes from eyewitnesses or experts. To draw
attention to particularly interesting quotes,
“I saw a big, orange, glowing the words can be lifted out from the article and
repeated elsewhere on the page, usually in
sphere rising from the ground.” bolder or larger type.
