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198       C OMMUNICA TION SKILLS



        Newspaper articles                                                 SEE ALSO
                                                                           
                                                                            54–55  Voices and moods
        NEWSPAPERS INFORM AND ENTERTAIN THE READER.                           190–191  Genre, purpose, and audience
                                                                            192–193  Reading and
                                                                           commenting on texts
        Journalists use certain techniques to inform and engage their readers.     194–195  Layout and
        The specific content and language used in an article depend on the   presentational features
        type of publication and the intended audience.                       196–197  Writing to inform



        Which paper?
        Some newspapers focus on serious, in-depth articles,                 VILLAGE
        while other papers run more sensational stories, such as
        political scandals or celebrity gossip. The scope of a paper
        also affects its content. National newspapers report on
        national or global events, but regional newspapers focus
                                                                                      SUP
        on local community finances, politics, and events, which
        are more relevant to local people.




          MARKETS FALL AS ECONOMIC CRISIS CONTINUES


                            Some newspapers choose
                            to run serious stories.
          HOLLYWOOD COUPLE SPLITS


                            Other newspapers focus
                            on celebrity stories.
                                                                    A local grandmother was rescued from her
                  SCHOOL TO CLOSE                                   burning home on Saturday by her pet dog.
                                                                    Shirley Williams, 65, was in bed with the flu
                            Local newspapers report local news.     when the blaze broke out at approximately
                                                                    2:00 p.m., following an electrical fault.
                                                                      Her golden retriever, Star, was  in the
                                                                    backyard, but risked his life by bounding
           Details, details, details
           News articles need to explain what happened, where,
           why, and who was involved. All good journalists   Drama
           include as many details as possible in their stories,
           such as names, ages, and times.                  Newspapers often use exaggerated or dramatic
                                                            language to catch the reader’s attention and make
          Shirley Williams, 65, was in bed with the flu     an article more exciting to read.
           when the blaze broke out at approximately                  blaze
             2:00 p.m., following an electrical fault.                            The word blaze sounds
                                                                                  more dramatic than fire.
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