Page 217 - (DK) Help Your Kids with Language Arts

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WRITING FOR THE WEB

People read online text
Blogs
about 25 percent slower
Blogs are a type of online journal written for an audience.
They are usually written in an informal and personal style than they can read
Tabs along the and should be entertaining to read. Bloggers often write
top of the page in the style of casual speech (although the text should still printed material.
take the user to
different sections be grammatically correct), so it’s helpful to read a blog
of the site. out loud to make sure that it has the right tone.
GLO S S A RY
Blog An online journal containing the
author’s comments and reflections.
It is updated regularly.
Hyperlink A word, phrase, or icon on
the World Wide Web, which, if clicked,
takes the user to a new document
or website.
DEALS I ESSENTIALS I PLANNING I DESTINATIONS I VOLUNTEER I WORK SEO Standing for “Search Engine
Optimization,” this is the process
that increases the online visibility of a
Blogs can
include some website so more Web users will visit it.
The Go Travel blog slang. This
is short for
“Australian.”
Surfing at Bondi
I’ve finally made it Down Under!
Give it some space
It’s early in the morning here, but I’m not on Aussie time A clear layout also makes online text easier
yet so I thought I would update you all on my trip.
Yesterday, I decided to cure my jet lag by throwing to read. It is often broken up into small
paragraphs and bullet points and surrounded
myself into the pounding surf at Bondi Beach!
by plenty of white space. People often skim
text when they are reading online, so clear
Read more....
and descriptive subheadings can help them
find the information that they need.

Click on our interactive destination map Interactive graphics present information
in a more entertaining way and keep
readers interested.

Act now

All writing has a purpose, whether to give
readers information, or to make them buy
something. The Web, more than any other
medium, can allow readers to act on what
they have read right away. It is therefore
important to include active hyperlinks
that take readers to extra information
or to the checkout page.
Get a quote by e-mail
Ask one of our team Add to basket Websites use
links like this to
encourage users
Ask one of our team to buy something.