Page 216 - (DK) Help Your Kids with Language Arts

214 C OMMUNICA TION SKILLS

Writing for the Web SEE ALSO

86–87 Colloquialisms and slang
WRITING FOR THE WEB IS VERY DIFFERENT FROM WRITING   182–183 Picking the right words
184–185 Making sentences interesting
FOR PRINT.  194–195 Layout and presentational features
Online readers are usually trying to find specific information and will   196–197 Writing to inform
210–211 Writing from personal experience
move on if the website isn’t clear or doesn’t tell them what they need to
know. Web writers use specific techniques to keep readers interested. Business websites sometimes
include company logos.

Easy on the eye
Reading words on a screen is harder Go Travel
than reading them on a printed page,
so if online readers find something
too difficult to read, they will click FLIGHTS I HOTELS I TOURS I INSURANCE I AROUND THE WORLD I BUS/TRAIN/CAR I
away. Therefore, online text should
always be written in short and clear Australasia travel guides
sentences and paragraphs.
If you really want to get away from it all, you can’t get much farther
away than Australasia. Ride the waves on Australia’s Gold Coast,
hike through the mountains in New Zealand, or just relax on the
beach in Fiji. Start planning your trip of a lifetime here.
Key words
The Web is huge and full of websites Go to Australia
on the same topics. Web writers have Australia has it all, from hip cities to
to make their content easy to find by idyllic islands to the remote outback.
including the “key words” that users Scuba dive at the Great Barrier Reef,
search for on search engines. This party in Sydney, or check out some
is called Search Engine Optimization fascinating wildlife.
(SEO). It means that headlines and Find out more...
subheadings should be obvious rather
than obscure.
Go to New Zealand
Go to kangaroo country New Zealand is a thrill-seeker’s
paradise. Get your adrenaline rush
This title is fun but would not always from skydiving, white-water rafting, or
be found in searches for “Australia.”
bungee jumping. Or just take in the
Go to Australia beautiful scenery.
Find out more...
The word Australia will be
picked up by search engines.
Go to Fiji
If you want to relax on a stunning
beach, Fiji won’t disappoint. It has
more than three hundred islands with
crystal clear waters and beautiful
Attractive images make
the website and the coral reefs.
places look appealing. Find out more...