Page 26 - Forbes - Asia (July - August 2018)
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FORBES ASIA
        TUN’S TRIALS



                                                             ican brand to the   ers between 20% and 30%. “We have to
                                                             country in 1990.   build up the image of our country,” he says,
                                                             When U.S. sanc-  noting  that the hospitality sector will im-
                                                             tions forced Pepsi   prove if the “Rakhine” crisis is resolved.
                                                             to leave seven   (he government has banned the word
                                                             years later, it gave   “Rohingya.”)
                                                             him the franchise   His enterprises break even on bal-
                                                             and $15 million—  ance, he surmises. Languishing in the red:
                                                             enough to start   his hotel and publishing businesses. Just
                                                             his own sot-drink   two businesses turn a proit: Tun Founda-
                                                             brand. “When the   tion Finance, a microinance unit that has
                                                             country opened to   granted loans to 30,000 customers, and
                                                             a market econo-  Tun Commercial Bank, which boasts 25
                                                             my, I could use all   branches, 850 employees, 40,000 custom-
                                                             my assets,” he says,   ers, deposits of around $1 billion and plans
                                                             his voice compet-  to expand. he rest of his businesses, in-
                                                             ing with car horns   cluding real estate, rubber and drinks, are
                                                             outside.        just treading water. Does he fear a return
                                                               hat was in    of international sanctions? “We have to
                                                             2011. Tun es-   worry,” says Tun. “Our business, our people
                                                             timates, rath-  will sufer. Let the government sort it out.”
                                                             er reluctantly,   Many Myanmar tycoons built empires
                                                             that during the   and became rich through their connec-
                                                             glory years, 2012   tions to the generals who ran the country
                                                             through 2014,   for decades. But Tun says he is not in that
                                                             his annual proits   category. “I am not a crony; I am straight,”
                                                             hovered around   he says, adding that he has never taken a
                                                             $4 million. He   bribe. He acknowledges paying them, but
        Tun has filled a postcolonial void in traditional sectors such as banking.
                                                             claims that the   says none have been for a “big amount.”
         oor, against the wall, is an artist’s render-  value of his extensive property portfolio   His name has never been on a sanctions
        ing of Domel by the Bay, part of his planned   may have put him in the billionaire ranks,   list, and he says he has no connection to
        luxury island development. He takes a seat   though no one in Myanmar has ever made   the current leaders, State Counsellor Aung
        in a cluster of Chinese armchairs laced with   Forbes’ annual list.   San Suu Kyi or President Win Myint.
        mother of pearl.                     If business had continued to boom, bil-  On this day in late May, the tycoon is
           At 82, Tun is one of the most venera-  lionaire status might have been in sight.   just back from a trip to Chennai, where he
        ble of the country’s tycoons. He wears mul-  But it didn’t. he international outcry over   interviewed yet another prospective edi-
        tiple hats as chairman of Myanma Gold-  the alleged government-led ethnic cleans-  tor for his newspaper. It operates three bu-
        en Star Group, his sprawling family empire.   ing of the country’s Muslim Rohingya pop-  reaus—in Yangon, Mandalay and Nay Pyi
        Some 3,000 staf work in 17 businesses that   ulation in northern Myanmar has led to   Taw—and publishes print editions in Bur-
        include commodity trading, hotel manage-  widespread cancellations by Western tour-  mese and English as well as online. “In
        ment, ish farming and rubber manufactur-  ists. he overall number of tourists fell   2014 I did a stupid thing—I bought the
        ing. He’s part of Myanmar’s irst generation   3% in the irst three months of the year,   Myanmar Times,” he recalls, breaking into
        of entrepreneurs and license-holders who,   to 920,000, though tourism from Japan,   a peal of laughter. “I had a gut feeling to
        ater colonial rule ended, illed a vacuum   China, hailand and South Korea rose.   buy it, but it doesn’t make money.”
        in traditional sectors such as banking and   Foreign direct investment also remains   Running a business in Myanmar is very
        property development and also captured   well of its 2015 highs. And property val-  hard—the World Bank ranks the coun-
        the local franchises for multinational brands   ues, says Tun, are down 10% to 30%, com-  try at No. 171 in its ease of doing business
        looking to expand into every last market.   pared with 2014, depending on the area.   (New Zealand is irst and Singapore is sec-
           Tun’s privately held conglomerate also   hat, he says, is slowing down his pro-  ond)—and Tun admits that he struggles to
        holds stakes in two joint ventures to bot-  posed Yangon oice tower.  manage his vast range of businesses. he
        tle and distribute beverages, most notably   Last fall Tun felt obliged to open a   newspaper demands too much of his time,  MINZAYAR OO/PANOS PICTURES FOR FORBES
        Pepsi sot drinks and Carlsberg beer. Indeed,   three-star hotel in Bagan, Myanmar’s most   perhaps partly because it publishes opinion
        among the old guard in the Burmese busi-  popular tourist area, because its construc-  pieces with competing views of the Rakh-
        ness community, he’s still known as Pepsi   tion was inished. “We are losing money   ine crisis. He also can’t ind enough good
        hein Tun for his role in bringing the Amer-  every month,” he sighed. Occupancy hov-  managers for his companies. “It’s very dii-



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