Page 77 - Forbes - Asia (July - August 2018)

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GERMANY

A Global Connector

A s Europe’s leading economic gineering has become the benchmark you have a lower cost structure but still
powerhouse and the world’s
across the globe. Many have attributed
have quality talent. The same applies to
fourth-largest economy, Germany this competitive edge to the ability of
cus on Asia and that’s why we’re open-
has shown the world its winning for- German companies to adapt quickly to Vietnam. The long-term trend is to fo-
mula: strong investment, low interest market requirements and their open- ing a new ODC and investing there,”
rates and high consumer spending. At ness to customer feedback. Rudolf added.
the heart of that strength is Frankfurt, ChipGlobe, a German consulting Software giant SAP is another south-
which is positioning itself as Europe’s company in the semiconductor indus- ern German company that recognizes

next inancial capital to replace London try, embodies this strategic and logical that its success came only by prioritiz-
in the post-Brexit era. approach and combines it with a com- ing its customers.
“We have close partnerships with mitment to the success of its customers. “We aim to look at business chal-
financial sectors across Asia, includ- Founded by Volker Frisch in Munich lenges through the eyes of our custom-
ing close and cordial working relation- in 2014, ChipGlobe hires highly experi- ers irst and how they are doing in ser-

ships with Tokyo and Singapore. And enced engineers who can design com- vicing their own customers,” explained
that is something which we are very pletely customizable solutions for its CEO Bill McDermott.
happy about because we believe the clients. This mission forms ChipGlobe’s With experience across 25 industries
future belongs to Asia,” Frankfurt Main corporate culture and is the foundation and operations in 193 countries, SAP
Finance Managing Director Hubertus of its success. closes the gap between the application
Väth said. “You can only be successful if you of innovative technologies, such as ma-

Aside from Frankfurt, the federal state have the right vision and value sys- chine learning and artiicial intelligence,
of Bavaria, home to some of the world’s tem,” stressed Business Development and the availability of predictive appli-
biggest global brands, continues to as- Director Dieter Rudolf. cations, process and insights that are in
sert its dominance over the German Detecting growth opportunities in value chains to drive up productivity.
economy. Asia early on, ChipGlobe set up a sub- “SAP is the one company that can
“The GDP per capita of Munich is sidiary in Singapore in 2015. And after put it all together in a highly coher-
72,000 euro, while Germany’s is 40,000 opening an outsource design center ent, altruistic, purpose-driven way,”
euro. And if you look at the i gures from (ODC) in Belgrade in 2017, the com- McDermott said.
the south of the country, this part of pany has begun construction of a new Looking ahead, Germany will contin-
the Germany has become synonymous ODC in Ho Chi Minh City, Vietnam. ue to set the pace of European growth
to Bavaria,” said Bavarian Chamber of “We combine the strengths of and develop closer ties with the Asia–
Commerce and Industry President German and Asian systems of quality, Pacii With its robust i nancial sector,
c.
Eberhard Sasse. culture and values. If you look at the political stability and well-developed
To maintain its leadership in Germany large companies in Germany, they try infrastructure, the country will continue
and the world, the public and private to reduce costs, sometimes through of - to be an ideal destination for Asian in-
sectors in the region must work much shoring. If you look at places like Serbia, vestment.
closely together, according to Sasse.
In fact, Munich has already begun
to diversify its economy beyond its
traditional industrial sector and has
ventured beyond Germany’s national
borders.
“Business and success should always
be people driven and not just technolo-
gy driven. Locally and globally, commu-
nication, transparency, respect and care
is key to everything. Doing cross-border
business and building global compa-
nies requires passion, partnerships and
most of all, people,” CM-Equity Founder
and CEO Michael Kott said.
Over the past decades, German en-