Page 58 - Forbes - Asia (June 2018)
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GLOBAL 2OOO
                            FORBES ASIA
       SAUDI ARABIAN MINING   SU  1373 S
       SAUDI BASIC INDUSTRIES   SU  120 T  SERVICENOW
       SAUDI BRITISH BANK   SU  894 S
       SAUDI ELECTRICITY   SU  355 S
       SAUDI INVESTMENT BANK   SU  1983 T
       SAUDI TELECOM   SU  396 T
       SBA COMMUNICATIONS   US  1876 S
       SBERBANK     RU  47 S
       SBI (DIVERSIFIED FINANCIALS)  JA  1575 S  to be more than 30% this year. More than 500 com-  Ego restraint pays, at least on our list, as
       SCENTRE      AU  802 T  panies spend at least $1 million annually on Ser-  Service Now came out ahead of Facebook, Tesla
       SCHAEFFLER   GE 848 T
       SCHINDLER    SZ  913 T  vice Now’s products.                  and a slew of other founder-centric tech giants
       SCHLUMBERGER  US 520 T
       SCHNEIDER ELECTRIC   FR  256 T  What are they getting? A simple, lexible work-  launched in the same time period. In lieu of brash-
       SCHRODERS    UK 1034 S
       SCOR         FR 1035 T  low that allows employees to easily manage their   ness, Luddy pushes wisdom, having started Servi-
       SDIC ESSENCE   CN  1653 T
       SDIC POWER    CN  1353 T  requests from IT. Much as Salesforce enables a com-  ceNow at the ripe old age (by tech standards) of 50.
       SEAGATE TECHNOLOGY   IR  968 S
       SEARS        US  1747 T  pany to manage its external clients by keeping a re-  Okay, 49 years and 346 days, beating his big birth-
       SEB AB       SW  433 T
       SEB SA       FR  1631 T  cord of all contacts and interactions (and, increas-  day by two weeks. “I couldn’t wait,” he says, “be-
       SECOM (BUSINESS SVCS)   JA  902 T
       SECURITAS    SW  1989 T  ingly, by telling sales reps what their next step   cause there was something psychologically that
       SEGRO        UK 1505  O
       SEI INVESTMENTS   US  1996  O  should be), Ser vice Now promises an internal sys-  said I couldn’t start a company at 50.” If anything,
       SEIKO EPSON   JA  1887 T
       SEKISUI CHEMICAL   JA  1397 T  tem to meet the needs of employees, beating out   Luddy’s saga proves that sentiment wrong, with an
       SEKISUI HOUSE   JA  670 T
       SEMBCORP INDUSTRIES   SI  1971  O  legacy IT service-management sotware players like   innovation ingredient that’s oten undervalued in
       SEMPRA ENERGY   US  768 T
       SENSHU IKEDA    JA  1772 T  BMC Sotware, Hewlett Packard Enterprise, Cher-  Silicon Valley: experience.
       SERVICENOW   US 1640 S
       SES          LU 1900 T  well Sotware and CA Technologies to claim half of
       SEVEN & I    JA  263 S
       SEVERSTAL    RU 982 S  that market.                           THE ROOTS OF SERVICENOW’S  spectacular
       SGS          SZ 1160 T
       SHAANXI COAL INDUSTRY   CN  855 S  he special sauce—the thing that gives Service-  rise can be found in the ashes of an IT sotware-
       SHANDONG CHENMING PAPER  CN  1775  O
       SHANDONG GOLD MINING   CN  1898 T  Now the fat “innovation premium” that drives our   management company called Peregrine Systems,
       SHANGHAI COMM & SAV BANK  TA  1525 T
       SHANGHAI CONSTRUCTION    CN  1068 S  ranking—comes from two product traits with the   which at one point was valued at more than $4 bil-
       SHANGHAI ELECTRIC     CN  943 S
       SHANGHAI FOSUN PHARMA   CN  1662 S  potential to scale: simplicity and customizability.   lion. Over 13 years, Luddy, the CTO, provided the
       SHANGHAI GANGLIAN E-COMM  CN  1960  O
       SHANGHAI INTL AIRPORT   CN  1471 S  ServiceNow’s IT tools don’t require the IT depart-  company’s engine, but it turned out that the growth
       SHANGHAI INTL PORT   CN  760 S
       SHANGHAI LUJIANZI   CN  1931 T  ment to set them up. Once running, they ofer a sin-  came from more specious sources. Peregrine em-
       SHANGHAI PHARMACEUTICALS  CN  896 S
       SHANGHAI PUDONG DEV   CN  70 T  gle collection center for requests, data points and   ployed several fraudulent methods to inlate its rev-
       SHANXI TAIGANG STAINLESS   CN  1332 S
       SHARP        JA 783 S  checklists, all of which can in turn be analyzed by   enue numbers and stock price over a two-year peri-
       SHENGJING BANK   CN  881 T
       SHENWAN HONGYUAN     CN  899 T  algorithms to predict needs, lag concerns and mea-  od. In 2002 this former high-lier suddenly iled for
       SHENZHEN INVESTMENT   HK  1852  O
       SHENZHEN OVERSEAS   CN  1002 S  sure eiciency. Even in a business where renewal   bankruptcy, and several top executives, including
       SHENZHOU INTL     CN  1472 S
       SHERWIN-WILLIAMS  US 498 S  rates are commonly at least 90%, Ser vice Now stands   the CEO, went to prison. Luddy wasn’t charged with
       SHIGA BANK   JA  1727 S
       SHIMAO PROPERTY    HK  747 S  out at 98%. “hey have cemented themselves as the   any wrongdoing in the criminal case, and his $35
       SHIMIZU      JA 1008 T
       SHIN KONG FINANCIAL   TA  1005 S  number one IT partner for the biggest companies in   million stake vanished overnight.
       SHIN-ETSU CHEMICAL   JA  434 S
       SHINHAN FINANCIAL     KO  273 T  the world, and they don’t get ired,” says Alex Zukin,   “I really hated my job,” Luddy says, with the per-
       SHINSEI BANK   JA  1365 T
       SHIONOGI     JA 1280 T  an analyst at Piper Jafray. All those traits point to a   spective that time and a billion dollars will give
       SHIRE        IR  246 S
       SHISEIDO     JA 1225 S  future beyond just IT services.       you. “Losing that money was absolutely the best
       SHIZUOKA BANK   JA  1348 S  But Luddy’s triumph also comes from innova-  thing that could have happened.” Rather than
       SHOPRITE     SA  1325 S
       SHOWA SHELL SEKIYU   JA  1414 S  tion in management: speciically, the rare found-  mope, Luddy decided to take what he hated—IT
       SIAM CEMENT   TH  654 T
       SIAM COMMERCIAL BANK   TH  623 T  er trait of knowing when it’s time to step aside and   departments too diicult for the common work-
       SICHUAN CHANGHONG ELEC   CN  1938  O
       SIEMENS      GE  51 T  let someone else run your baby. Luddy transitioned   er to deal with—and try to make back that lost
       SIGNATURE BANK   US  1710 T
       SIGNET JEWELERS   BU  1973 T  from CEO to chief product oicer in 2011. “Fred   money and then some. Soon ater Luddy’s fortune
       SIKA         SZ 1131 S
       SIME DARBY   MA  1535 T  has been a wonderful counselor, coach, friend, as     evaporated, he hunkered down in his San Diego
       SIME DARBY PLANTATION   MA  1624 O
       SIMON PROPERTY     US  597 T                                                  home and started work on the
       SINGAPORE AIRLINES   SI  1119 T
       SINGTEL      SI  354 T                                                        product that would become
       SINO BIOPHARMACEUTICAL   HK  1828  O
       SINO LAND    HK  1472 S  “I COULDN’T WAIT, BECAUSE                             ServiceNow.
       SINOHYDRO      CN  381 T
       SINO-OCEAN LAND    CN  1147 S                                                   Such can-do optimism was
       SINOPAC FINANCIAL   TA  1715 T  THERE WAS SOMETHING
       SINOPEC      CN  27 T                                                         a product of New Castle, In-
       SINOPHARM     CN  651 T
       SINOTRANS    CN  1985  O    PSYCHOLOGICALLY THAT                              diana, a medium-size Rust
       SINOTRUK HONG KONG   CN  1862  O
       SISTEMA      RU 1482 T                                                        Belt town near Indianapo-
       SK (IT SOFTWARE)   KO  281 S  SAID I COULDN’T START
       SK HYNIX (SEMICONDUCTORS)  KO  200 S                                          lis. His father was an accoun-
       SK INNOVATION (OIL & GAS)   KO  417 S
       SK NETWORKS (TRADING COS)  KO  1802 T  A COMPANY AT 50.”                      tant; his mother, a Catholic-
       SK TELECOM   KO  476 S
       SKANSKA      SW 1356 T                                                        school teacher. he young
       SKF          SW  1227 S
       SKYWORKS SOLUTIONS   US  1290 T                                               Luddy was, by his own ac-
       SM INVESTMENTS   PH  883 T
       SMC (CAPITAL GOODS)   JA  986 S  well as someone who chal lenges us to constant-  count, an indiferent student, but he was  fascinated
       SMITH & NEPHEW   UK  1334 T
       SMURFIT KAPPA     IR  1357 S  ly improve our user experience, constantly make   by machines and took apart everything he could
       SNAM         IT  964 T
       SNAP-ON      US 1953 T  sure our products are easier and easier to use,” says   get his hands on. At 17, while working as a gofer at
       SOCIÉTÉ GÉNÉRALE   FR  161 T
       SODEXO       FR 699 T  the current CEO, John Donahoe, who previously   American Standard, he saw an HP computer being
       SOFTBANK     JA  39 T
       S-OIL        KO 825 S  served as CEO of eBay.                 installed in the oice and begged to use it. With
       SOJITZ       JA 1086 S
       SOLVAY       BE 708 T
       SOMPO        JA  331 T
       SONY         JA  86 S
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