Page 8 - (DK) The Business Book
P. 8
CONTENTS
10 INTRODUCTION 58 Without continuous
growth and progress,
success has no meaning
START SMALL, The Greiner curve
THINK BIG 62 If you believe in
STARTING AND GROWING 32 Be first or be better something, work nights
and weekends—it won’t
THE BUSINESS Gaining an edge feel like work
The weightless start-up
40 Put all your eggs in one
20 If you can dream it, basket, and then watch
you can do it that basket
Beating the odds at Managing risk LIGHTING THE FIRE
start-up
42 Luck is a dividend of LEADERSHIP AND HUMAN
22 There’s a gap in the sweat. The more you RESOURCES
market, but is there sweat, the luckier you get
a market in the gap? Luck (and how to get lucky)
Finding a profitable niche 68 Managers do things right,
43 Broaden your vision, and leaders do the right thing
24 You can learn all you maintain stability while Leading well
need to know about the advancing forward
competition’s operation Take the second step 70 None of us is as smart
by looking in his as all of us
garbage cans 44 Nothing great is The value of teams
Study the competition created suddenly
How fast to grow 72 Innovation must be
28 The secret of business is invasive and perpetual:
to know something that 46 The role of the CEO is to everyone, everywhere,
nobody else knows enable people to excel all of the time
Stand out in the market From entrepreneur to leader Creativity and invention
48 Chains of habit are too 74 Dissent adds spice,
light to be felt until spirit, and an
they are too heavy to invigorating quality
be broken Beware the yes-men
Keep evolving business
practice 76 No great manager or
leader ever fell from
52 A corporation is a living heaven
organism; it has to Gods of management
continue to shed its skin
Reinventing and adapting
