Page 10 - (DK) The Business Book
P. 10
186 Synergy and other lies 218 If you don’t know
Why takeovers disappoint where you are, a map
won’t help
188 The Chinese word “crisis” The capability maturity
is composed of two model
characters: “danger”
and “opportunity” 220 Chaos brings uneasiness,
Crisis management but it also allows for
creativity and growth
190 You can’t grow long-term Coping with chaos
if you can’t eat short-term
Balancing long- versus 222 Always do what is right.
short-termism It will gratify half of
mankind and astonish
192 Market Attractiveness, the other
WORKING WITH Business Attractiveness Morality in business
The MABA matrix
A VISION 223 There is no such thing as
194 Only the paranoid survive a minor lapse in integrity
STRATEGY AND Avoiding complacency Collusion
OPERATIONS
202 To excel, tap into people’s 224 Make it easier to do
capacity to learn the right thing and
164 Turn every disaster into The learning organization much harder to do the
an opportunity wrong thing
Learning from failure 208 The future of business is Creating an ethical culture
selling less of more
166 If I had asked people what The long tail
they wanted, they would
have said faster horses 210 To be an optimist ... SUCCESSFUL
Leading the market have a contingency
plan for when all hell SELLING
170 The main thing to breaks loose
remember is, the main Contingency planning MARKETING MANAGEMENT
thing is the main thing
Protect the core business 211 Plans are useless, but
planning is indispensable 232 Marketing is far too
172 You don’t need a huge Scenario planning important to leave to the
company, just a computer marketing department
and a part-time person 212 The strongest The marketing model
Small is beautiful competitive forces
determine the profitability 234 Know the customer so
178 Don’t get caught in of an industry well that the product fits
the middle Porter’s five forces them and sells itself
Porter’s generic strategies Understanding the market
216 If you don’t have a
184 The essence of strategy competitive advantage, 242 Attention, Interest,
is choosing what not to do don’t compete Desire, Action
Good and bad strategy The value chain The AIDA model
