Page 39 - Aviation News (February 2020)
P. 39

in the world still operating them, along
                                                                                    with Delta, Hawaiian and Qantas Link,
                                                                                    so sourcing them for expansion proved
                                                                                    di   cult. “There were simply no more 717s
                                                                                    available on the market,” said Muñoz.
                                                                                       Enter the Airbus A319, introduced to
                                                                                    the fl eet on March 9, 2016. The twinjet’s
                                                                                    150/156-seat confi guration o  ered an
                                                                                    increase in passenger capacity of 20% over
                                                                                    the 717. “For many airlines the A319 is too
                                                                                    small, but for us it works well,” said Muñoz.
                                                                                    “It’s a great aircraft with great performance
                                                                                    and economics, and there is a large fl eet
                                                                                    available. Our markets have now matured
                                                                                    enough to support this upsizing in capacity.”
                                                                                       Currently, Volotea’s fl eet stands at 19
                                                                                    A319s and 16 717s. As leases expire, the 717
                                                                                    will be retired, with three leaving in 2020.
                                                                                    Muñoz claimed: “Moving forward, we intend
                                                                                    to become an all A319 operator by quarter
                                                                                    four of 2022.”
                                                                                       Rather than placing big orders for brand-
                                                                                    new jets like some of its rivals, Volotea uses
                                                                                    the secondhand leasing market to source
                                                                                    its aircraft: “Our fl eet is typically ten to 12
                                                                                    years old, which is comparable with most
                                                                                    legacy carriers around the world. These
                                                                                    secondhand jets are as good as new, but
                                                                                    have much lower lease prices, which means
                                                                                    we can keep our costs down, allowing
                                                                                    us to make the routes we serve more
                                                                                    economically viable.”
                                                                                       The other adaptation of the model was
                                                                                    in the way Volotea sells its seats, choosing
                                                                                    to move away from the ‘web-only’ focus of
                                                                                    most LCCs: “In terms of our seat sales, our
                                                                                    distribution system is very unusual when
                                                                                    compared to other low-cost airlines in
                                                                                    Europe – 55-60% are sold on our website,
                                                                                    but we still use travel agents and tour
                                                                                    operators for the rest, plus a small bit of
                                                                                    charter work.”

                                                                                    INITIAL TURBULENCE
                                                                                    With an adapted low-cost model and a
                                                                                    fl eet of just two 717 aircraft, the airline took
                                                                                    to the skies from its fi rst base, Venice, on
                                                                                    April 5, 2012, with routes within Italy to
                                                                                    Brindisi, Cagliari and Palermo. Five more
                                                                                    717s joined the fl eet for summer 2012 and
           Above: Carlos Muñoz has co-founded two airlines, Vueling and Volotea, and today is the CEO of   new bases were opened in Nantes and
           the latter. Volotea                                                      Bordeaux, France.
                                                                                       Of course there is always a danger that
           Main photo: Volotea serves airports in 13 countries across Europe. Its name was inspired   when you mess with a tried and tested
           by ‘volotear’ a word coined by poet Pablo Neruda as a simplifi ed form of the Spanish verb   formula that it could backfi re, and Volotea
           ‘revolotear’, meaning to swirl around. AirTeamImages.com/Simone Ciaralli
                                                                                    learnt this only too well. Muñoz described
                                                                                    the challenges during that fi rst year: “We
           EVOLUTION OF THE                     717 seemed an unusual choice for an LCC,   met with a humongous failure initially. We
           LOW-COST MODEL                       it actually became Volotea’s secret weapon.   launched 90 routes in year one and, by the
           Muñoz and his team at the new airline’s HQ   Muñoz explained: “The 717 was perfect for   end, we had closed 40 of them. We were
           in Asturias, Spain, were now tasked with   us initially. With 125 seats, it allows us to   innovating at the time, evolving the low-
           making their venture successful in these   serve our markets e   ciently”.   cost model – we needed to experiment and
           smaller markets. “From what we had learned   Extremely popular with passengers with   see what worked.”
           with Vueling we knew that to make Volotea   its 2+3 seating confi guration providing   The airline pushed on and, by 2015, they
           work we would have to fl ip the low-cost   only one middle seat per row, the 717 also   had grown to establish seven bases across
           model as we all know it on its head,” Muñoz   has excellent reliability, with a dispatch   Europe: Venice, Nantes, Bordeaux, Palermo,
           explained, “although low-cost will always be   rate of more than 99%, as well as low   Strasbourg, Asturias and Verona, with an
           in our blood”.                       maintenance costs.                  eighth at Toulouse opening in March 2016.
              The fi rst adaptation of the model was   However, just 156 of these jets were   By its third year, Volotea was generating
           their choice of aircraft. While the Boeing   built and Volotea is one of only four airlines   cash and was in the black. “Not hugely,

           WWW.AVIATION NEWS.CO.UK                                                                                   37


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