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28 COMP ANIES

KLEARXOS SARANTIDIS

DIRECTOR OF KAVALA COOP

Mr. Sarantidis, could you please describe us
the current trade season of kiwis? “THE EXPANSION OF KIWI
The interest from international markets
has been really intense since the beginning
of the season and I think that 2021-2022 is CULTIVATION IN KAVALA IS RAPID”
going to be a satisfying year both for produc-
ers and traders.
Mr. Klearhos Sarantidis, Director of Kavala Coop gives us
How would you assess the reception of his point of view about the Greek kiwi sector and talks
the Greek kiwis in the European markets in about the future business plans of his Cooperative which
general? Do they meet the European stan- go far beyond that fruit.
dards?
The preference for the Greek kiwis is ris-
ing every year and especially Spain becomes
a very “special” market. Greece has made enough for our clients to know that they can
great steps all these years, improving not rely on us and the quality of products. Kavala
only the quality but also the appearance of Coop complies with all the high, internation-
our products. For Kavala Coop, that does al standards of cultivation and post-harvest
not mean that we are satisfied and that we For the last 22 years procedures, which guarantee the delivery of
do not want to be even better. Our products its products, keeping in a perfect state the
are always well appreciated by the Europe- Kavala Coop has become quality that the Greek land gives them.
an merchants but our objective is to prove to a strong brand name
the European chains and consumers, that Are there any possibilities for further
the Greek kiwis are even better than those of and its logo is enough development of the kiwi sector in Kavala
Chile, or New Zealand. for our clients to know and in what way?
The expansion of the kiwi in Kavala is rapid
that they can rely on us
Please tell us which characteristics of your and that means that soon we will need new
products and of your working methods make and the quality of products facilities in order to manage the augmented
Kavala Coop a preferable partner for your volumes. As for what we have to do, the next
clients? step must be the launch of a yellow and even
For the last 22 years Kavala Coop has be- a red kiwi. In Kavala Coop we always keep a
come a strong brand name and its logo is close eye on what is going on in the foreign

FROUTONEA 2021-22