Page 26 - FROUTONEA_UK_21-22

26 COMP ANIES

"WE ALWAYS GIVE THE CUSTOMER

WHAT THEY REALLY WANT"

Menelaos Fresh is one of the Greek companies that - thanks
to its network of international suppliers and experience in
the trade of fresh fruits and vegetables – manage to cover
Mr. Kannis and Mr. Tzouris, your company,
there have been some changes in your the needs of the market with imports in a variety of prod-
company "Menelaos Fresh" this year. Could ucts from all over the world. Menelaos Tzouris and Haris
you please inform us about them? Kannis, Shareholders of Menelaos Fresh talk about their
The history of Menelaos Fresh started 70 company and their plans for the near future.
years ago, from the grandfather of Menelaos
Tzouris. Borrowing this ancient Greek name,
the first company "Menelaos" was found- The products that we focus
ed in 1987 by Georgios Tzouris and Ioannis
Kannis. In the years that followed, "Menel- on are citrus, kiwis,
aos" changed its form and composition and avocados, mangoes and
evolved into a modern pioneer company in
the sector. From July 2021 "Menelaos Fresh" in general we target
with shareholders Kannis and Tzouris fam- the products that are
ilies undertakes to continue this tradition.
We carry on emphasizing on quality and we in short supply during
supply the market with products that make the summer in Greece
the difference. Today our company, Menel-
aos Fresh, enters a new era, but our goals do
not change: We strive to remain pioneers and
constantly do new things. We are constant-
ly looking for those products that will satis-
fy the needs of our customers and this is why HARIS KANNIS
we are constantly looking for the best part-
ners. The "fresh" in both ideas and products, & MENELAOS TZOURIS
was and remains a component of Menelaos
Fresh's identity.
SHAREHOLDERS the products it imports?
Which products does your company OF MENELAOS FRESH The key to a successful course in the busi-
distribute and which of them does it give ness of fresh fruits and vegetables is to meet
priority to? the quality standards of your customers.
You may be surprised to find out that our Menelaos Fresh, whose client list includes
company trades more than 1500 different supermarket chains with very specific re-
codes of products daily. We import prod- quirements, manages to supply its buyers
ucts that due to climatic conditions cannot with not generally quality products, but the
be produced in Greece. In addition, our goal is the products that are in short supply dur- company tries to fulfill the customer’s needs
to meet demand in times of shortage. Short- ing the summer in Greece. For example, our giving them what they ask for. This is our pri-
ages are caused either by seasonality or by company made sure to make a good supply ority when it comes to choosing our suppli-
reduced supply due to temporary circum- of pomegranates, thus ensuring the needs of ers. In other words, our products meet the
stances, such as weather events that may the market for a short period of time, during specific requirements of the final buyer and
affect production. Special reference should which increased demand was expected. always these products have the relevant
be made on our summer activity. The prod- certifications, such as HASP, GLOBAL GAP,
ucts that we focus on are citrus, kiwis, av- What quality criteria and certifications does but also corporate social responsibility cer-
ocados, mangoes and in general we target your company require from its partners for tifications.

FROUTONEA 2021-22