Page 95 - B.E CSE Curriculum and Syllabus R2017 - REC

Department of CSE, REC

UNIT V APPLYING DESIGN THINKING 9
Brainstorming - Concept Development –Assumption Testing – Rapid Prototyping – Customer Co-creation –
Learning launch – Free mind (Mind – Mapping Tool) – Case Studies
TOTAL: 45 PERIODS

OUTCOMES:
On successful completion of this course, the student will be able to:
 Describe the foundations of Human Computer Interaction.
 Demonstrate with the design technologies and software process.
 Apply the concepts of human interaction models and theories
 Describe the foundations of design thinking concepts.
 Apply the concepts of design thinking in mind mapping tools

TEXT BOOKS:
1. Alan Dix, Janet Finlay, Gregory Abowd, Russell Beale, Human Computer Interaction, Third Edition,
Pearson Education, 2004
2. Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske, The Designing for Growth Field Book: A Step-
by-Step Project Guide, First Edition (New York: Columbia University Press, 2014).

REFERENCES:
1. Tim Brown, Barry Katz Change by Design - How Design Thinking Transforms Organizations and
Inspires Innovation, First Edition, Happer Collins,2009
2. Thomas Lockwood, Design Thinking – Integrating, Innovation, Customer experience and Brand
value, First Edition, Allworth Press, 2009
3. Jenny Preece, Helen Sharp, Yvonne Rogers, Interaction Design - beyond human-computer interaction,
Fourth Edition, John Wiley & Sons, Inc, 2015

CS17E76 DIGITAL MARKETING L T P C
3 0 0 3
OBJECTIVES:
● To understand the concepts of Digital Marketing.
● To understand the Search Engine Advertising.
● To explicate Social Media Marketing.
● To know the Search Engine Optimization and Web Analytics.
● To develop Insights on Marketing Tools.

UNIT I INTRODUCTION TO DIGITAL MARKETING 9
Digital Marketing – Internet - Digital Marketing Strategy –Users - Digital Advertising Market – Skill
Required in Digital Marketing – Digital Marketing Plan – Display Advertising: Concept of Display
Advertising – Types of Display Ads – Buying Models – Case Study: Display Plan – Targeting – Analytics
Tool – YouTube Advertising

UNIT II SEARCH ENGINE ADVERTISING 9
Why pay for Search Advertising – Understanding Ad Placement – Creating AdRank – Creating First Ad
Campaign – Enhancing Your Ad Campaign – Performance Reports

UNIT III SOCIAL MEDIA MARKETING 9
Facebook Marketing – Linkedln Marketing – Twitter Marketing – Instagram and Snapchat – Mobile
Marketing

Curriculum and Syllabus | B.E. Computer Science and Engineering | R2017 Page 95