Page 40 - MBA curriculum and syllabus R2017 - REC

Department of MBA, REC

BA 17302 STRATEGIC MANAGEMENT LT P C
3 0 0 3
OBJECTIVES

1. To enable the students to develop vision and mission statements for an Orgsanization.
2. To make the students to understand the dynamism of internal and external environment.
3. To Enable the students to formulate strategies at various levels.
4. To understand the issues in implementing the strategies.
5. To identify the issues in managing strategies in new ventures and NFPs.

UNIT I STRATEGY AND PROCESS 9
Conceptual framework for strategic management, the Concept of Strategy and the Strategy
Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition,
Objectives and Goals - Corporate Governance and Social responsibility-case study.

UNIT II EXTERNAL AND INTERNAL ENVIRONMENT 9

External Environment - Porter’s Five Forces Model-Strategic Groups - Competitive Changes during
Industry Evolution-Globalisation and Industry Structure - National Context-Internal Environment-
Resources- Capabilities and core competencies- Competitive advantage- durability of competitive
Advantage- Avoiding failures and sustaining competitive advantage- Environmental appraisal –
ETOP-Organizational appraisal- SWOT analysis -Case study.

UNIT III STRATEGIES 10
Functional level strategies- Business level strategies - Strategy in the Global Environment-
Corporate Strategy - The generic strategic alternatives – Stability, Expansion, Retrenchment and
Combination strategies Vertical Integration-Diversification and Strategic Alliances- Building and
Restructuring the corporation- Strategic analysis and choice - - Strategic Advantage Profile -
Corporate Portfolio Analysis - GAP Analysis - Mc Kinsey's 7s Framework - GE 9 Cell Model -
Distinctive competitiveness - Selection of matrix - Balance Score Card-case study.

UNIT IV STRATEGY IMPLEMENTATION & EVALUATION 9

The implementation process, Resource allocation, Designing organisational structure-Behavioural
implementation-Functional and operational implementation-Designing Strategic Control Systems-
Matching structure and control to strategy-Implementing Strategic change-Politics-Power and
Conflict-Techniques of strategic evaluation & control-case study.

UNIT V OTHER STRATEGIC ISSUES 8

Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business
Models and strategies for Internet Economy-case study

TOTAL: 45 PERIODS

Curriculum and Syllabus | Master of Business Administration | R2017 Page 40