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Department of MBA, REC




            3.  Sheth Mittal, Consumer Behavior- A Managerial Perspective, Thomson Asia (P) Ltd., 2003.
            4.  Abbael, Consumer behavior: A strategic approach (Indian edition 2005) Wiley 2012.
            5.  Hed, Hoyer. Consumer behavior, 2008 edition Wiley 2012.
            6.  Das Gupta. Consumer behavior, 2008 edition, Wiley 2012.
            7.  Shri Prakash. Theory of Consumer behavior, I edition, Vikas 2012.
            8.  Srabanti Mukherjee, Consumer behavior, Cengage Learning, 2012.













































































            Curriculum and Syllabus | Master of Business Administration | R2017                 Page 44
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