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3. Valarie Zeithaml et al, Services Marketing, 5 International Edition, Tata McGraw Hill, 2007.
4. Christian Gronroos, Services Management and Marketing a CRM Approach, John Wiley, 2001.
5. Gronroos, Service Management and Marketing –Wiley India.
Curriculum and Syllabus | Master of Business Administration | R2017 Page 52
