Page 50 - MBA curriculum and syllabus R2017 - REC
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Department of MBA, REC




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            3.  Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill,  3   Edition, 2009.
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            4.  Dunne, Retailing, Cengage Learning, 2  Edition, 2008
            5.  Ramkrishnan  and Y.R.Srinivasan,  Indian Retailing Text and Cases, Oxford   University Press, 2008
            6.  Dr.Jaspreet Kaur , Customer Relationship Management, Kogent solution.
















































































            Curriculum and Syllabus | Master of Business Administration | R2017                 Page 50
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