Page 54 - MBA curriculum and syllabus R2017 - REC

Department of MBA, REC

3.They can get an insight on how to different social marketing from others
4.Graduates would understand the recent concept of social media marketing
5.The graduates’ will have complete knowledge on social marketing

TEXTBOOKS

1. Rob Donovan & Nadine Henley. (2011). Principles and Practice of Social Marketing-an international
perspective. Cambridge University Press.
2. Kotler, P., Roberto, N., & Lee, N. (2008). Social Marketing – Influencing Behaviors for Good. (3rd
ed.). Thousand Oaks, CA: Sage Publications, Inc. ISBN: 978-1-4129-5647-5 (paperback).

REFERENCES

1. French, J., Blair-Stevens, C., McVey, D., & Merritt, R. Social Marketing and Public Health.
Oxford, UK: University Press 2010.
2. Hastings, G. Social Marketing: Why should the Devil Have All the Best Tunes? Oxford 2007
st
3. Social marketing in the 21 Century- Alan R. Andreasen- sage Publication, 2012

Curriculum and Syllabus | Master of Business Administration | R2017 Page 54