Page 65 - MBA curriculum and syllabus R2017 - REC

Department of MBA, REC

BA17E21 ENTERPRENEURSHIP DEVELOPMENT LT P C
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OBJECTIVES

 To promote the spirit and develop the entrepreneurial skills amongst students
 To develop and strengthen entrepreneurial quality and motivation in students

UNIT I INTRODUCTION 9

Entrepreneur - Definition, Evolution, Types, Traits, Myths, Significance, Functions, Roadmap and
Challenges, Role of entrepreneurship in building employability skills and Intrapreneurs.

UNIT II BUSINESS ENVIRONMENT 9

Business Environment - Role of Family and Society - Entrepreneurship Development Training and Other
Support Organisational Services - Central and State Government Industrial Policies and Regulations -
International Business.

UNIT III CREATIVITY AND ENTREPRENEURSHIP 9

Creativity and Innovation: Exercises, Idea generation , Customer requirements, Product design and
development, Company registration, Intellectual Property Rights, Copyrights, Test marketing, Product
launch, Scale-Up, commercialization and Funding-venture capitalist, Seed funding agencies, Angel investors
and MSME.

UNIT IV BUSINESS PLANNING PROCESS 9

Business Planning Process: Meaning of business plan and advantages, Marketing plan,
Production/Operations plan, Organization plan, Financial plan, Feasibility study, Project report, Model
project report for starting a new venture.

UNIT V SOCIAL ENTREPRENEURSHIP 9

Social Entrepreneurship: Social enterprise-need, types, characteristics and benefits of social enterprises-
Social entrepreneurship, Rural entrepreneurship-need and problems of rural entrepreneurship, challenges and
opportunities-Role of government.
TOTAL:45 PERIODS
OUTCOMES

1.Understand the evolution of entrepreneurship
2.To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively.
3.To provide insights to students on entrepreneurship opportunities
4.To develop the awareness on social an rural entrepreneurship
5.To understand the role of government on supporting the entrepreneurship.

TEXT BOOKS

1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.

Curriculum and Syllabus | Master of Business Administration | R2017 Page 65