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NON-FUNCTIONAL ELECTIVES

Subject Code Subject Name (Theory course) Category L T P C
BA19P51 Indian Models In Entrepreneurship NFE 3 0 0 3

Objectives:To promote the spirit and develop the entrepreneurial skills amongst students.

UNIT-I Introduction: Entrepreneur - Definition, Evolution, Types, Traits, Myths, Significance, 9
Functions, Roadmap and Challenges, Role of entrepreneurship in building employability skills for
intrapreneurs and Case Study.

UNIT-II Business Environment: Business Environment - Role of Family and Society - Entrepreneurship 9
Development Training and Other Support Organizational Services – Start-up Revolution In India
- Central and State Government Industrial Policies and Regulations - International Business and
Case Study.

UNIT-III Creativity And Entrepreneurship: Creativity and Innovation: Exercises, Ideation, Customer 9
requirements, Product design and development, Company registration, Intellectual Property
Rights, Copyrights, Test marketing, Product launch, Scale-Up, commercialization and Funding.

UNIT-IV Business Planning Process: Business Planning Process: Meaning of business plan and 9
advantages, Marketing plan, Production/Operations plan, Organization plan, Financial plan,
Feasibility study, Project report, Model project report for starting a new venture and Case Study.

UNIT-V Social Entrepreneurship: Social Entrepreneurship: Social enterprise-need, types, characteristics 9
and benefits of social enterprises-Social entrepreneurship, Rural entrepreneurship - challenges
and opportunities, Women Entrepreneurship - Role of government, Case Study.

Total Contact Hours : 45

Course Outcomes:
 Understand the evolution of entrepreneurship
 To impart basic entrepreneurial skills and understandings to run a business efficiently and effectively.
 To provide insights to students on entrepreneurship opportunities
 To develop the awareness on social an rural entrepreneurship
 To understand the role of government on supporting the entrepreneurship.

Text Book(s) :
1 Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2 S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi, 2001.
3 PoornimaCharantimath, Entrepreneurship Development-Small Business EnterprisePearson Education, 2007.

Reference Books(s) / Web links:
Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms & Praxis, Biztrantra ,2nd Edition
1
,2005
2 Asama Chandra, Projects – Planning, Analysis, Selection, Implementation and Reviews, Tata
3 McGraw-Hill, 1996.
4 P.C.Jain (ed.), Handbook for New Entrepreneurs, EDII, Oxford University Press, New Delhi,
5 1999.

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