Page 91 - REC :: MBA CURRICULUM AND SYLLABUS :: R2019

Subject Code Subject Name (Theory course) Category L T P C
BA19P55 Agri Business Management NFE 3 0 0 3

Objectives:
 Making the students understand with the agri business environment
 Helping students to acquire knowledge on structure of agriculture
 Familiarizing the students with trends in production processing, exports etc.
 To make the students to understand agricultural policies
 To give insight on agricultural marketing

UNIT-I Role of agriculture in Indian economy; problems and policy changes relating to farm supplies, 9
farm production, agro processing, agricultural marketing, agricultural finance etc. in the country.

UNIT-II Structure of Agriculture - Linkages among sub-sectors of the Agribusiness sector; economic 9
reforms and Indian agriculture; impact of liberalization, privatization and globalization on Agri
business sector.

UNIT-III Emerging trends in production, processing, marketing and exports; policy controls and 9
regulations relating to the industrial sector with specific reference to agro-industries.

UNIT-IV Agribusiness policies- concept and formulation; and new dimensions in Agri business 9
environment and policy.

UNIT-V Agricultural price and marketing policies; public distribution system and other policies. 9

Total Contact Hours : 45

Course Outcomes:
 Students will understand the importance agri environment.
 Students will be familiarized with structure of agriculture
 Students will acquire thorough knowledge on production processing, exports etc of agriculture.
 Students will be able to understand agricultural policies.
 Students will get insight on agricultural marketing.

Reference Books(s) / Web links:
1 Adhikary M. 1986. Economic Environment of Business. S. Chand & Sons.
2 Aswathappa K. 1997. Essentials of Business Environment Himalaya Publications
3 Francis Cherunilam 2003" Business Environment. Himalaya Publications

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