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Contents





              Foreword                                                                      8

              About Marcin Treder                                                         11




              The age of user experience design                                         12

              What is user experience design?                                             18

              Users as the centre of UX design                                            21

              Lean canvas as a design tool                                                26

              The road to success                                                         29




              geT To know your users                                                      30

              Getting out of the building                                                 31

              Guerrilla Research                                                          37

              How to do Guerrilla User Testing.                                           39

              Further research                                                            44

              Communicate!                                                                51





              efficienT design Techniques                                                 52
              Design techniques are just tools                                            57

              The power of analog                                                         60

              The true nature of wireframing                                              64

              Misunderstandings around mockups                                            69
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