Page 9 - ux-design-for-startups-marcin-treder

I learn anything about their ideas, I want to have

specific behavioral and marketing segments (personas)

in mind. I want to know the real world in which the

idea might be used. I used to always hear the answer,

“Everybody!”. These days, entrepreneurs are smarter.

They have a better idea whom they are creating

something for, but it is still a sketchy idea. Spending

a day or two putting meat on that user is powerful. It

guarantees that you have no illusions about the things

your idea will solve and the things it will not affect.

And that word, “illusions,” is one to contemplate. Ask

yourself if you’ve completely wiped away the fuzziness

around the edges of your idea. Those fuzzy edges are

the places that the monsters live; that’s where the

problems come from that you hadn’t anticipated, and

that can kill your effort before it is successful.

So, put a little time into making sure you have no

illusions. Protect all that energy that you are investing

in your idea by defining and directing it to the right

place. Know your customers.

Indi Young

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