Page 8 - ux-design-for-startups-marcin-treder
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Foreword
Not everyone has the inclination to go spend time
learning more about potential customers. Some
people believe so fervently in their idea; the thought
of spending time on anything else than building it
is inconceivable. So these people focus 200% of their
energy breathing life into their idea, staying up late,
working when everyone else is taking a break. Like Jeff
Veen, founder of Typekit--now part of Adobe, said to
me the other day, “It’s hard to persuade someone to go
spend time understanding users. I completely believe
in research up front; I did it for Analytics. But I didn’t
do it for Typekit, because it was an idea I totally
needed myself.” Then he said, “But you know, research
would have made it easier to explain the concept to
people who didn’t understand it.” (Those people being
the folks with the money who were hopefully going
to fund the effort.) No matter what, there is always
an aspect of development that can be made easier by
understanding the people you are building for.
I always ask entrepreneurs, “Who is this for?” Before
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