Page 97 - ux-design-for-startups-marcin-treder

Your table might look different - it depends on your

business model and the current stage of your company.

We’re a SaaS company with steady growth and decent

traction, so this kind of funnel makes sense for us.

quALity CoMes FroM
ConversAtions

We’ve got the numbers figured out, but there’s another

equally important part of analysis that can’t be

undervalued if you really aim at designing the best user

experience possible. Qualitative testing.

The methodology of science empowers us with a

whole range of qualitative research methods (case

studies, participant observation, direct observation,

unstructured interview, individual in-depth interview,

focus groups...), which deserve their own chapter, or

perhaps a whole book. Let’s not focus on each specific

research method, but rather the general approach in a

startup perspective. After all, again - we’re not aiming

growTh and design hacking 97