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could see all the metrics with our own eyes.
Did it cause the necessary change? Nope.
Nobody seemed to care about our shiny, super sexy
metrics, apart from two UX designers (including
me), who cared a little, but not nearly enough. Our
approach wasn’t actionable. Metrics were separated
from product development cycles, which should never
happen!
How can you expect people in your company to care
about metrics if you don’t let them see the influence
they have? Every product development cycle should
result in a positive change of metrics.
Then we came up with a ridiculously obvious idea: why
not set goals based on metrics and check if we’re on the
right track weekly? This single thought set our minds
on fire and we started weekly measurement cycles with
monthly and quarterly sum-ups.
How could we not have come up with the idea of
94 growTh and design hacking
