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in commenting on a feature. Well... it didn’t. The

number itself didn’t tell us anything. Some users don’t

have people to share a project with, some rather like to

export a PDF and attach it to a project management

tool, etc. This metric couldn’t tell us about those

cases and overall it just failed to provide us with the

appropriate knowledge to make any decisions. We

killed it to stay focused on what’s really important.

That’s my recommendation to you: keep up with the

important metrics and kill the vanity ones. Less is

more.

do it over And over AgAin!

After several weeks of madness in UXPin we managed

to get off our knees and start to properly measure

the right metrics. That was a relief! Finally, I didn’t

feel completely stupid and we started to learn from

our users. Great! We used Google Analytics and

everything that was important was right there; we

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