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Association, said the FMCSA did listen
                                                                                    to the various groups’ concerns as it
                                                                                    improved its original approach. Changes
                 “BluNtly, if there is a Bad shipper out there                      eliminated what he called a “known
                   who is iN fact twistiNg arms oN a driver                         or should have known” provision that
                 to violate a rule, well, mayBe that shipper                        placed too much responsibility on ship-
                should Be takeN out of the picture, right?”                         pers, receivers and intermediaries who
                                                                                    could not be expected to know what
                  he said. “the highways are there to service                       rules a driver would potentially violate.
                  the trade, aNd we all waNt them to Be as                          That rule would have been potentially

                                    safe as possiBle.”                              perilous for intermediaries, whose
                                                                                    industry standard is to avoid direct
                                                                                    communication with drivers.
                 —Bruce carltoN, presideNt aNd ceo of the NatioNal                     “In the proposed rule, they wanted
                           iNdustrial traNsportatioN league                         the brokers to reach out to the carriers
                                                                                    or to the specific driver and say, ‘Hey,
                                                                                    do you have enough hours for this?’ We
              reduced payment, denied access to the   loss of future business. That possibil-  strongly oppose our guys doing that,”
              best trips, etc.,” the Register said.  ity eventually was dropped in the final   he said.
                 For carriers, it’s long been illegal to   rule.                       Maverick’s Newell said in an inter-
              try to coerce a driver to violate rules, so   “There was sort of an ambiguous   view Jan. 11 that his company doesn’t
              the new rule may not be a “sea change”   sense that having direct normal busi-  “foresee a huge problem internally on
              for them, Sharma said.             ness conversations could somehow be   our company.” The carrier had already
                 However, the rule brings shippers,   deemed to be coercion, and our reading   started having classes to train employ-
              receivers and intermediaries under the   of the final rule says that a shipper or   ees on how to comply with the rule.
              FMCSA’s regulatory realm. Pianka said   receiver can have those normal conver-  Executives and operations personnel
              the ATA will be looking to see how   sations that they would encounter with   were practicing responses to various
              much overlap there will be between this   any service supplier, and not have that   scenarios.
              rule and existing whistleblower protec-  translated immediately into a coercion,”   “Everybody’s got to be on the same
              tions enforced by OSHA. He said the   he said.                        page. … It needs to be a consistent mes-
              ATA is concerned about potential dupli-  He said an example would be, “You   sage across the board,” he said. “‘We are
              cative enforcement now that a new pro-  keep sending me drivers who only have   not going to do this.’ ‘This cannot be
              cedure and a new enforcement agency   30 minutes left on their hours of ser-  said like this.’ Things like that.”
              have been added to the mix.        vice. I’ve got a seven-hour haul here.   He said that, as with other areas of
                 “On the whole, we think that    Why are you doing this?’”          trucking, communication and relation-
              shippers and intermediaries and so on   “That’s not coercion,” he said.   ships will be important in successfully
              should be our partners,” he said. “We   “That’s just saying, ‘Look, we need   navigating the regulatory environment.
              should all be committed to drivers oper-  a better relationship between our   Maverick’s technology enables its back
              ating within the rules, and this extends   companies.’”               office employees to estimate how many
              prohibitions that motor carriers have                                 hours a driver has been on the road. It’s
              always been under.”                For saFety’s sake                  accurate to the point where the driver
                 Bruce Carlton, president and       He said shippers, like carriers,   approved his logs, and an internal
              CEO of the National Industrial     have no interest in taking actions that   system has been built that can predict
              Transportation League, a shipper group,   result in a safety issue or rules viola-  when a driver will arrive at the desti-
              said that while the rule’s initial draft   tion. “Bluntly, if there is a bad shipper   nation. It can predict hours of service
              was too vague, the final rule is “a per-  out there who is in fact twisting arms   accurately, but not exactly. So the car-
              fectly livable solution.”          on a driver to violate a rule, well, maybe   rier must still communicate with the
                 Under the rule’s original wording,   that shipper should be taken out of the   person operating the vehicle, and for
              a shipper could have violated the rule   picture, right?” he said. “The highways   that communication to occur success-
              by telling one carrier that its driver’s   are there to service the trade, and we all   fully, trust must be built.
              potential hours of service violation   want them to be as safe as possible.”  “People forget, this is still a people
              forced it to find another carrier — the   Chris Burroughs, senior gov-  business,” Newell said. “People come
              argument being that the first carrier   ernment affairs manager with   first. You’ve got to have relationships
              was being “coerced” by the threat of a   the Transportation Intermediaries   with the drivers.” ATR

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