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Want to know which new food-    because, “I love what I do.”       plush, modern headquarters building
              stuffs are coming down the pike or    Keene manages a private carrier   situated alongside Don Tyson Parkway,
              what Tyson items sell big in Asia? Keene   fleet of 2,500 trucks and 6,300 refrig-  a wide thoroughfare in one of Arkansas’
              can tell you.                      erator trailers with 200 owner/opera-  fastest-growing areas.
                 Want to know about the feed     tors based in 18 states handling 15,000   “All this was dirt roads,” Keene said
              bushel-per-chicken ratios that help   shipments a week through the fleet or   as he motored past the headquarters, all
              measure a Tyson farmer’s success or   third-party operators.          glass and curves connected with Tyson’s
              what percent of Tyson sales are done   “It’s just fundamental people doing   discovery center, the test facility com-
              overseas? Keene is the man.        the right thing,” Keene said. “I work   plete with kitchens and mockup assem-
                 Oh, and yes, Keene knows a little   with a lot of people. I don’t view people   bly lines for development and trials of
              something about running the eighth   working for me.”                 new products.
              largest private trucking fleet in the U.S.   Keene routinely arrives in the office   But it isn’t quite time for the
                 “I tell people I’m in the original   before 7 a.m. to check with the night   “nickel tour” just yet. First there is the
              business,” Keene said, noting Tyson’s   shift and the head of road service main-  issue of a late lunch, chicken of course,
              genesis as a transporter of poultry, a   tenance to see that there have been no   at a local diner where Keene, and by his
              venture that has grown into the world’s   mishaps during the wee hours.  account the Springdale Bulldogs football
              largest processor of chicken, beef and   He checks his e-mail for customer   team, are fixtures.
              pork.                              complaints or problems with anyone in   A big sports fan that claims base-
                 Keene, 52, has been with Tyson for   the far-flung Tyson network; he might   ball as his favorite, Keene nonethe-
              31 years and joined the company when   drop in on safety or operations, put in   less points out the long corner table
              it acquired Tastee Bird, an Arkansas-  time on some long-term developments   where the football Bulldogs gather on
              based frozen food distributor that   or projects like new engines or technol-  Saturdays after games to eat and ana-
              employed Keene after he graduated from   ogy and there may be some travel to   lyze the previous night’s action.
              Arkansas Tech University in Russellville.  terminals and distribution centers.  But it is soon clear Keene, sporting
                 Keene said he could have opted for   Keene spends each week bouncing   a jacket with the orange Tyson logo, also
              a job in sales, production or plant man-  between Tyson’s gritty, red brick trans-  has a small following.
              agement, but stayed in transportation   portation office off Highway 71 and the   “You still in transportation?”


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        26                                                                            arkansas truCking rePort | issue 1 2012
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