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the wrong PTO [power take-off] on the
        truck, which they use to run a blower       NATIONAL     REGIONAL     DEDICATED    INTERMODAL     MEXICO
        to load and unload the trailer. I didn’t
        know it. They tried to run the truck and                                       C.R. England is the nation’s
        something wasn’t right. So I had to eat                                        refrigerated transportation leader.
        that, and that was not good. That’s just                                       But temperature-controlled freight
        one of those things where you have to                                          is only the tip of the iceberg. We
        walk in and Dad is going to ask you to                                         deliver a complete spectrum of
        step into the office and shut the door.”                                       transportation and engineered
            Then Maddox laughs, as he so read-
        ily does. “It’s fun to laugh at now,” he                                       supply chain solutions throughout
        said, “but it wasn’t funny at the time.                                        the continental U.S., and Mexico.
        I was heartbroken when I’d done that                                           From services, to systems to
        because I felt like such an idiot.”                                            technology, C.R. England delivers
            “You have to learn from those                                              diversified transportation

        mistakes,” he said. “And I’m glad Dad                                          performance and a seamless,
        and them have allowed us to go out                                             transparent customer experience.
        there and make mistakes. They allow us
        to look them in the eye and say we’ve
        made a mistake, and they ask us, ‘Well,
        how are you going to fix it?’”
            You also have to learn from chang-
        es in the industry, and those changes
        have been coming rapidly over the past
        decade, driven by forces within and out-  888-725-3737   |   cresales@crengland.com   |   www.crengland.com
                                      




                                                           Most trucking companies
                                                           make (or lose) more

                                                           money on equipment than
                                                           they do hauling freight.





















                                                                                                    TRANSPORT ENTERPRISE LEASING LLC.










        arkansas Trucking reporT | issue 4 2013                                                                   29
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