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“My brother and I are,” he     has been unbelievably good for our fam-  a customer, and command the respect
        describes, “well, I hate to say old-school,   ilies and for a lot of families. It’s some-  and knowledge that everybody expects
        but with this new generation there’s   thing you take pride in. You must be   but they will in time. The good news is
        just so much new information avail-  good to your customers and also to the   that Rod and I are right here and we’ve
        able and they are used to using all that.   communities you operate in; to whom   surrounded ourselves with a great man-
        Will is bringing all the computer skills   much is given, much is expected.”  agement team, so our children don’t
        and things my brother and I don’t know   Neither Jim nor Rod, approaching   have to worry about that yet.”
        how to do and basically don’t want to   their 60s, thinks about stepping out of
        learn how to do. It’s neat to see, even if   their roles at Tri-State anytime soon.   Today’S approacH
        it’s just as small as all the information   Their business has a solid foundation   If you own a business, particularly
        they can access on their cell phones.”  and revenues are about $160 million per   in one as sensitive to the economy
            But that’s not to say the elder gen-  year, yet they have an eye on growing   as Tri-State, the economic collapse of
        eration doesn’t have anything to pass   the business even further. Their worst   2008 and 2009 still lingers on peoples’
        along to the up-and-comers. “The thing   enemy – complacency.         minds. Businesses like Tri-State survived
        I try to instill in all the younger genera-  Each generation brings change and   but Will Maddox observes that every-
        tion, especially the Maddox family, is   new ideas, but Jim believes you merge   body seems to be doing business a little
        you can’t take any of this for granted,”   the proven experiences with them to   differently. Profit margins up and down
        he said. “My dad always said our busi-  increase your chances of continued suc-  the chain are still not where they could
        ness is the sacred cow, so don’t screw   cess. He expects that Will and the other   be, and for this and other reasons, cus-
        with the dang business! It’s very impor-  members of the fourth generation of   tomers are demanding less-expensive
        tant – and we have this conversation   Maddoxes will leave their unique stamp   products, a tough challenge when fed-
        every week – that we’ve put a great busi-  on the company.            eral regulatory standards on trucks keep
        ness together, with great employees, but   “They have an entirely different   coming, as do the associated expenses
        the business is sacred.            perspective on it,” he said. “They’re not   necessary to meet those standards.
            “There are a lot of sacrifices, many   at the place in their careers yet where   “My brother and I are working on
        long hours,” he said. “But the business   they can go sit down with a banker, or                    

















                    lEss frustration hErE.                                morE produCtivity hErE.


















           DefenD your company anD your
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        arkansas Trucking reporT | issue 4 2013                                                                   27
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