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aT a gLance WiTh WiLL maddox

Where did you go To coLLege and WhaT is your degree? Ole Miss,
Managerial Finance – Investment Analysis
WhaT’s your favoriTe resTauranT? Café 1912 in Midtown Memphis
nighT oWL or earLy bird? Early bird
favoriTe vacaTion desTinaTion? My next one? London was awesome
hoW did you meeT your Wife? Bar
hoW WouLd your Wife describe you? Good father
WhaT’s The besT parT abouT being a dad? Early morning bottle
do you coLLecT anyThing? Not really
WhaT’s your favoriTe hoLiday TradiTion? Family
if you Were given Three Wishes, WhaT WouLd They be? Another child, good
health, more wishes
Which acTor WouLd pLay you in a movie? I have no clue.
WhaT song aLWays makes you happy When you hear iT? 2 of Amerikaz
Most Wanted
if you couLd WiTness any evenT pasT, presenT, or fuTure, WhaT
WouLd iT be? My grandfather’s State Title in 1977 (CBHS, Memphis)

much tighter deals than maybe our
fathers did back in the day,” he said,
smiling, not defining what ‘back in the
day’ means. “At the same time,” he con-
tinues, “the price of a truck has gone
up $50,000 or $60,000 so it’s just the “teN years from Now, i’m hopiNg
kind of challenging world we operate in we’ll be lookiNg baCk aNd sayiNg,
today.”
Will Maddox is quick to say that ‘how did we operate our busiNess that way?
Mack and Volvo have made their jobs we’re so muCh more effiCieNt!”
a little easier because both have proven
reliable power trains that they can pres-
ent to their customers.
“They are right where they need to
be,” he said. “My dad constantly says
we’ve got the best engine we’ve had in us apart I think. “It’s a complicated business – every
20 years. It’s performing and not break- “When that’s happened, we go out customer is different, and every piece of
ing down. It’s easier to go to somebody to customers and say ‘this is what we equipment is different, and every deal is
and say, ‘This is going to do you a good can do to help you’ and our advantage different and so if you make a mistake,
job.’” is that Dad and Rod have built a big it can be a big one and you’re not going
And with any truck manufac- enough business that we can support to get off with a hundred-dollar ouch.”
turer, that hasn’t always been the our customers to the full extent we And he is trying to learn from
case. “Everybody stubs their toe,” he must support them. And that’s wonder- those mistakes and keep them to a
explained. “Mack has stubbed their toe ful,” he said. minimum. “I sold a truck to a man in
before, in the past, and we’ve had our Will Maddox is also easy to admit Memphis who is a good friend of mine,
own problems. But it’s how you respond having made a few mistakes himself a great Tri-State friend, one of our best
when those problems occur is what sets since joining the company officially. customers,” he admitted readily. “I put

28 arkansas Trucking reporT | issue 4 2013