Page 118 - English for Writing Research Papers
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             To clarify S11, you just need to replace  them  with  branches  (if it is just the branches
            that were burnt), or with  both of them  (if both branches and logs were burnt).

             In my experience as an editor, pronouns cause more ambiguity than all the other
            sources of ambiguity combined. This is also due to the way we read. You as the
            author expect your readers to read every word, sentence and paragraph. However
            few readers will have the time or energy to do this. Thus if you refer to something,
            let's call it X, that you mentioned a few sentences before, or in the paragraph before,
            and you refer to X using  this, these, it, them, which, the former etc , then you risk
            losing your reader who simply may not have read the original instance of X.

             It makes life much simpler for everyone if, where ambiguity could arise, you replace
            pronouns with the noun that they refer to.





            6.4   Avoid replacing key words with synonyms and clarify

                 ambiguity introduced by generic words
              When you were at school learning your own language, your teachers probably
            encouraged you not to use the same word in the same sentence more than once, and
            maybe not even in the same paragraph. Finding synonyms was good. Consequently,
            like many researchers you probably now suffer from monologophobia – the fear of
            using the same word twice!


              Monologophobia can cause ambiguity or confusion for the reader. For example, do
            the three words in bold in S1 have a different meaning?

               S1.    *Companies  have to pay many taxes. In fact, occasionally  enterprises  fail because of
                  over-taxation. Some  fi rms  resolve this problem by moving their headquarters to countries
                  where the tax rate is lower.

              For the author, they probably have the same meaning, but not necessarily for the
            reader. The reader cannot be sure and may try to work out what the difference
            between the three terms is. The author is thus forcing the reader to make an unnec-
            essary mental effort.

             If you decide to use words that have similar – but slightly different – meanings, then

            you should define these differences for the reader. In S1 you would need to defi ne
            the difference between a company, an enterprise and a fi rm.


              A very important rule in scientific English is: never find synonyms for key words –

            avoid synonymomania!
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