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NIIT edge >                                                                                                               GLOBAL                         PLACEMENT       *     This way, every year we happily


                                                                                                                                                                                                   serve as a launch pad for
                                                                                                                                              CERTIFICATIONS
                                                                                                                                                                                                   effectively trained minds to start
                                                                                                                                                                                                   a career in Digital Marketing
                                                                                                                                        The difference between any   What better assurance can a
                                               From the first impression to                                                              other certification and an NIIT                             with a bang!
                          STRONG               the last, the valuable insights         INTENSIVE                                                                     programme give you than a fair
                          FOUNDATION           from this programme                     LEARNING                                         certification will become clearer   chance of interviews with top   NIIT has placed more than a
                                                                                                                                        to you once you step into the
                                               regarding interviews, making                                                                                          companies? In fact, your proud   million students over the
                 The faculty at NIIT makes it                               A good 281 hours of                                         field. After the successful   association with an NIIT       years with some of the top
                 simpler for you to understand   presentations, etc., will give   classroom training and 140                            completion of the programme,   programme will give you a fair   global organisations.
                 the concepts of digital       you a positive head-start into   hours of guided practice in this                        NIIT gives you the opportunity   chance to get placed in the top
                 marketing at the fundamental   the organisation.           programme will ensure that                                  to get the edX THE           companies, thanks to our
                 level. Once you’re through with   From the first impression  you sweat it out, helping you                              UNIVERSITY of EDINBURGH      Placement Assistance
                 the basics, they start building a   to the last, the valuable   crack digital marketing as an                          certification. What’s more, we   Programme. Term 3 in every
                 perspective through which you       insights from this     entrant.                                                    prepare you for the edX IIM   track will include placement
                 comprehend the impact of          programme regarding      The Guided Practice is                                      BANGALORE, edX THE           grooming / preparatory module.
                                                    interviews, making
                 digital media on the marketing   presentations, etc., will give   introduced between Term 1                            UNIVERSITY OF BRITISH
                 strategy of a brand. This way,   you a positive lead-in into   and 2, and between Term 2                               COLUMBIA, FACEBOOK and
                 you enter the industry, well        the organisation.      and 3, with a mandate to                                    GOOGLE certifications.
                 prepared to target higher-level   Our faculty cultivates the habit   complete 70 hours of Guided
                 jobs from the very beginning,   of problem solving from the very   Practice in each Term. It is                          GET PREP ARED FOR:
                 because you understand the    first day, as it is one of the most   self-paced and is presented in
                 tools & techniques faster than   important virtues of digital   the form of e-learnings.
                 anyone in your competition.   marketing. In short, students
                                               taking this programme will   The specially designed
                   The programme provides      receive a warm welcome by the   Guidance Cell allows students
                  you a solid foundation and   digital fraternity.          to reach out whenever they
                  perspective that helps you                                need help with questions or
                  understand the What, Why                                  need to clarify their learnings
                    and How of Marketing.
                                                                            on a regular basis.
                 The Digital Marketing
                 programme at NIIT provides
                 expertise in SEO, SEM, Social
                 Media Marketing, Email
                 Marketing, Content Planning,                                  TERM 1
                 Digital Analytics, Mobile
                 Marketing, Inbound Marketing,
                 CRM and a host of other         Marketing & Growth functions
                 specialised areas. A better     are merging in digital-first          GUIDED PRACTICE
                 understanding of these tools    companies. Organisations are         70 HOURS
                 gives you an edge over others,   therefore, looking for talented
                 helping you emerge as a leader   individuals that have a good                 TERM 2
                 in this field. Along with the tools,   understanding of marketing-first
                                                 principles, technology, analytics
                 you learn how to design a       and creativity. A digital             GUIDED PRACTICE
                 research plan, analyse data and   marketing programme from NIIT          70 HOURS
                 interpret survey reports which   will help individuals jump-start
                 will help you zero down on      their career and equip
                 practical solutions for         themselves for the ever-evolving   TERM 3                                                                                                                 Assured
                                                 digital landscape.
                 businesses in need.                                                                                                                                                                    Placement
                                                 Daman Soni                                                                                                                                              Interviews
                                                 Head - Growth & Marketing,
                                                 Mobikwik

                  Career Path

                  Entry-level position             Mid-level position               Highest-level position

                    Digital Marketing   Digital Marketing   Digital Marketing   Digital Marketing   Digital Marketing   Chief Marketing
                    Executive       Specialist/Expert  Team Lead    Manager         Strategist       Officer (CMO)
                    (0-2 years)     (2-4 years)     (4-7 years)     (7-10 years)    (10-13 years)    (15 years)
         8                                                                                                                                                                                                  DIGITAL MARKETEER   9
                                                                                                                            *Past record is no guarantee of future job prospects
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